I’d rather they watch YouTube on the main TV, as opposed to an iPad, because then I can at least monitor what they’re watching and make sure they’re not going down the wrong path. But one thing that always stands out is that the presenters all have a defined presentation style, right down to the words they use, the phrases – and most importantly, their opening video greetings.
They all open their videos in exactly the same way. All. Only. Time.
Which actually makes sense – by establishing a catchphrase or greeting it removes another element of the creative planning process because the creator already knows how to start their video. It also serves a branding and familiarity purpose as viewers become more accustomed to the common elements of each channel.
But what I didn’t realize is that so many YouTubers open their videos with the exact same phrase: “Hey guys”.
This is what I discovered on YouTube latest research report, which examines the most commonly used opening lines in YouTube videos, based on a sample of over a million clips from some of its most popular stars on the platform.
As explained by Youtube
“You might not think much about it, but the first few words a creator uses to greet their audience are pretty important. And the more popular the designer, the more likely it is that the opening will become a signature. But recently we (and a lot of other people) noticed that one greeting in particular seems to have become pretty ubiquitous: “Hey guys.” Which got us to wonder where it could rank among all the other ways creators start their shows. “
Indeed, as you can see in the image above, “Hey Guys” was used in 36% of the videos in the study pool, making it by far the most popular opening line.
YouTube’s new report includes examples of videos using the greeting, while also listing other popular opening statements within the dataset, as well as how their usage has changed over time.
As you can see, “Hey Guys” has always been the most used greeting, while others have changed places. YouTube also notes that there may be gender considerations in using “ guys ” in this context, but clearly, this is the one you’ll probably hear the most in your YouTube viewing experience.
This is definitely what I hear when my kids have sat on the couch for a YouTube viewing session.
On top of that, YouTube also broke the results down by category, to see if the same trends hold.
The dominance of ‘Hi guys’ isn’t absolute. When you break things down and look at separate categories, other greetings assert themselves. Fitness channels, for example, promote ‘what’s new’ (your heart rate, maybe?), while the travel channels switch to ‘Hello’ (signaling the possibilities of a sunrise looming beyond the horizon. Or something.) ”.
This could help you with your planning, either aligning with industry standards for your industry or seeking to avoid the most common clichés. I’m not sure which approach would be the most effective, but it can be a consideration anyway.
Youtube full study of video greetings also examines the differences by region and language, while it also provides a bunch of examples of how creators open their clips.
I mean, it’s not the most crucial part of your creation process, but it’s some interesting data anyway, which, at the very least, will make your ears sting and notice you next time you go. you will be listening to someone watching a YouTube clip. . You can then treat them to your interesting knowledge of how “Hey Guys” is by far the most common video greeting.
Which might impress them. For what it’s worth, my kids didn’t care.
Either way, your own YouTube approach should be factored into this dataset.
You can read the full video greetings report from YouTube here.