Print advertising through coupons has been a staple for many businesses before and during the pandemic. What started out as coupons that had to be cut along dotted lines in newspapers and magazines are now a valuable way to attract customers and increase conversations for your business. Coupons and discount offers are a great way to promote your business, so if you’re thinking of stepping up your print advertising strategy, here are a few things to know.
Is Coupon Advertising Right For Your Small Business?
Coupon advertising isn’t just about attracting bargain hunters to your target audience; it’s a great way to attract new customers. According to statistics, 71% of internet users in the United States were prompted to make purchasing decisions based on coupons and discounts.
The same can be said of print advertising. Printed coupons can work well for most sizes and types of businesses and this strategy is tried and true. It can seem counterintuitive to offer discounts on your products, especially when you are running a small business – after all, every dollar counts! But reports show that 75% of companies are willing to sacrifice their margins to retain customers through discounts and coupons. If this strategy works for them, it might be worth trying it for yourself.
It is important to remember that the purpose of offering coupons is to attract new customers and encourage existing ones to try new products or services. If your offer is good, customers will likely stick around. Coupons can also convince customers of competing brands to switch to yours.
Get coupons in print advertising
Vouchers for print advertising can help you gain new customers, even if you are not a retail business. Entrepreneurs, business services, home services, and professional services can also use coupons to generate leads. Your offer won’t look like “15% off” or “buy one, get one free”, but you can give away a white paper, ebook, or how-to guide for free.
Really, you can offer anything that you think will interest your target audience. An important fact about direct response advertising is that the offer elicits the response. So by putting the right offer in front of your audience, you will be successful.
Announce a new product
Using coupons in your print advertising strategy allows you to attract your customers to a new product or service that you are offering.
Take, for example, perfume companies. They often provide free samples and magazine discounts, so customers can try the product and be inspired to buy a full bottle.
You can also take advantage of this strategy by offering free samples or a tempting, high-value coupon that can lead to a sale.
If you think your product or offer is so amazing that your customer only has to try it once and they will be loyal, you will have a disappointing surprise. Companies need to invest in their customers and constantly persuade them to stay. There are many factors that go into attracting and retaining customers. It is not enough to offer a one-time deal.
Put yourself in the customer’s shoes: Think how it feels when you receive a coupon from one of your favorite brands in the mail. If you feel like the company values your business and wants to keep you as a customer, then you understand the value of using coupons to build loyalty.
Get repeat business
If you use a promotion that forces your customer to redeem their reward the next time they buy from your online store, you can lure them to other products you sell. As the customer browses your items, they are likely to see additional products that they want to add before making their purchase online.
You can also offer coupons as a reward to your existing customers. For example, after spending $ 100 on your online store, you can offer them an additional $ 10 discount on their next purchase. Some customers will spend well over the coupon limit, so your store can immediately take advantage of your promotion.
Targeted marketing efforts
Coupon offers are also great because you can encourage your customers to sign up for an in-store loyalty card, so they can get the best discounts as and when they become available.
In exchange for giving your customers better prices, you can gain detailed insight into the buying behavior of your customers. You can access important information such as the days and times they visit your store, how much they spend per trip, how often they buy, what products they buy most often, and if they always use coupons.
Let Macromark help you effectively run your ads in print media
Coupons are a great way to offer consumers great discounts on your offers, so you can build brand loyalty and encourage repeat business from your consumers. With a smart coupon strategy, you’ll see increased sales, loyal customers, and an edge over your competition.
AT Macromark, our specialty is helping our clients create newspaper, magazine and direct mail ads that grab the attention of readers and encourage them to follow. Our services You can help you buy ad space in newspapers and magazines, direct mail marketing, list brokerage, data solutions, list execution and list management, among other things, and we can help. to use coupons to get the benefits mentioned above.
We can also help you reach your target audience, retain your customers and improve your customer reputation with our professional writing services and valuable advice. We understand the relationship between marketer and consumer and serve a variety of industries, retailers and more.
For more information on how we can help you create coupon ads for newspapers or direct mail, Contact us at 1- (845) -230-6300.