When most people here they immediately think of niching. I am a big fan of niching towards a specific market. After all, I reduced the conversion rate optimization to my agency’s health supplement companies. Creative thirst.
But I’m not talking about niching here. What I’m talking about is a key approach that cuts across many different levels of a successful supplement company.
In addition, all cylinders must pull together. When this happens, it is like adding gasoline to a fire. Success takes off like a rocket.
You see, there are different types of health buyers.
There are the super users who take a punch or more every day.
And then there are those who don’t like to take multiple pills at once. They are afraid of being addicted to pills.
Knowing who you are selling to is essential to building your supplement sales funnel.
If you create and optimize a different funnel for each market segment, you can design the conversation to acquire a massive amount of new customers.
Not only that, but the hooks and angles of your master copy will be different for each group as well as the offer you are selling.
I cover this in more detail with two episodes from my podcast Mastery of Health Supplement Business. You can listen to both episodes below and you can find the latest episode on iTunes.
Part 1 covers the basics you need to understand to start doing this with your health supplement funnel.
You can listen to the episode by clicking the play button below.
Part 2 explains how to apply the framework with some specific examples below.
Three funnels every health supplement company needs to build a multi-million dollar empire
Through our work in the field of e-health, we have optimized many dietary supplement companies. During this time, we discovered the three critical funnels for success.