what it is and how to configure it

what it is and how to configure it

WhatsApp is one of the most used instant messaging apps which is why the company decided to launch WhatsApp business. The app is free to download and was designed for businesses to communicate with their customers. In addition to a communication channel, the messaging application is becoming an essential tool within the marketing.

We explain what WhatsApp Business is and why it should be implemented in the business.

WhatsApp Business what it is and how to configure it

What is WhatsApp Business?

WhatsApp Business is a free application, independent of the WhatsApp application that we usually use, designed for use by small businesses to communicate with customers.

One of the advantages of this app is that it can be used on the same device where WhatsApp is installed, even though each app has a different associated phone number. In other words, there is no problem if we have a business number and a personal number. In addition, a landline number and a mobile phone number can be used, so that it can be linked to the one that was already serving as a regular contact.

Another interesting point is that WhatsApp Business is compatible with WhatsApp Web and is available for Android and iOS.

WhatsApp Business what it is and how to configure it

Why use WhatsApp Business

There are many reasons why a business should have WhatsApp business:

  • It makes it possible to share commercial information with customers. Through this mobile application, you can share data that can be useful to the customer, such as location, email address, opening hours …

  • Optimization of customer service. Customers can receive a quick response as they can be created and registered so that they can be sent with just one click. You can also automate the sending of an absent reply or greeting. These types of messages are very useful for them to be sent out of business hours and for the customer to be aware that the response will be in a few hours or days.

  • Very efficient and instant customer service. Customers increasingly appreciate getting a quick and personalized response from the business, which WhatsApp Business enables. If a customer contacts a business during business hours, the response will likely arrive within a few minutes.

  • Sending files. WhatsApp Business allows you to download a list of products so that customers can view it at any time. It is also possible to send files through the application.

In summary, we can say that WhatsApp Business brings the customer closer to the business and allows them to make all kinds of requests, which is more and more popular. The company, on the other hand, can perform all customer service tasks much more efficiently, as well as disseminating information.

How to set up WhatsApp Business step by step

Setting up the WhatsApp Business app is very easy if you follow the following steps:

  • Download and open the WhatsApp Business app: The app can be downloaded for free from the Google Play Store or the Apple App Store.

  • Consult the terms of use. It is necessary to read the terms of use of WhatsApp Business for a correct installation. Then it will be enough to touch “Agree and continue”, which indicates that all the conditions are accepted and that the installation and the registration will continue.

  • Register. To register, the country in which the company is located must be selected. You must also enter the phone number to receive a 6-digit code by SMS or phone call. It will be necessary to enter this code in order to complete the registration.

  • Allow access to your contacts and photos. Contacts can be added to the WhatsApp Business app from the same contact book on the mobile device, but for this the app must be authorized to access it. The same goes for photos, videos or other files.

  • Create an account. You must enter the name of the company and the category to which it belongs. You must also choose a profile photo.

  • Create a business profile. The last step will be to go to Explore> Company Profile to add any information that may be relevant to the customer, such as address and hours.

Once all of these steps are completed, a conversation can begin. All you have to do is select a contact and text them, just like you would with the WhatsApp we usually use.

It is recommended that WhatsApp Business be associated with a work phone number, which can be a mobile or landline number. Pairing it with the phone number that usually serves as a contact is ideal, because with it, customers can call or start a chat conversation. If we say this, it is also because customers can send messages anytime of the day and any day of the week, even after hours, so it is always better to keep work life separate from business life. personal life.

It is also very important to provide information about the company, the most important data being times, location, website and a brief description. This type of information is usually one of the most frequently asked questions, so it is a way to reduce the number of requests. We also recommend that you use automatic greetings, out of office, or quick reply.

Considering the popularity of WhatsApp, having WhatsApp Business can be one of the best communication channels between business and customer. What’s more, it’s free, it’s compatible with Android and iOS, you can even use the desktop version.

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