What is Twitter Spaces and how to use the resource in your business

What is Twitter Spaces and how to use the resource in your business

Recently, Twitter Spaces was announced as a new microblogging social networking tool. With it, users can now create audio chat rooms with subscribers.

In fact, the format of Twitter Espaços (as it became known here in Brazil) was already expected. After all, in recent years, public interest in audio content, like podcasts, has grown a lot.

From now on, it is possible to take advantage of all the advantages of this format also on Twitter and, thus, to get even closer to the subscribers,

Last year, Clubhouse, the audio chat app, was a preview of what was to come. But, he was not available to everyone. Thus, the innovation offered by Twitter enthusiastic brand users.

If you want to know what Twitter Spaces is, how it works and how to use the feature to boost your business on this social network, keep reading this article!

What are Twitter Spaces?

First of all, you need to understand that Twitter Spaces is perfect for interacting with your audience already present on the platform.

The new functionality allows the account host to create a chat room and include guests who are referrals in the topic.

At the same time, anyone can “come in” and join the group. In fact, imagine a Podcast that is not recorded. The chat takes place there, in real time.

But, only the person present listens to the conversation. In other words, it’s a unique moment! There’s no way to hear later.

Therefore, knowing how to use Twitter Spaces can make it a powerful tool in the hands of a business-conscious entrepreneur. social media marketing.

Who can use Twitter Spaces?

As of May 3, 2021, Twitter announced that any account with more than 600 followers will have the feature available.

According to the team, the experience of live conversations was more pleasant on accounts with this minimum number of audiences.

However, testing continues to be carried out to ensure that as many users as possible have access to the feature. Fortunately, the launch was also made for Android and iOS.

How to use the Twitter spaces?

To understand how to use Twitter Spaces, see the step by step below.

How to create a space

To get started, open your Twitter app. Then, in the lower right corner of your screen, click the (+) sign.

This way you will see the Tweet, GIF, Photos or Space options.

When you choose the Space option, give your room a name and click on “Start your space”. This way your audio conversation will be broadcast.

Indeed, from the moment your microphone is activated, your Twitter Spaces will be visible on the network by all those who follow you.

How to add speakers to Space

Currently, although all listeners can request to speak, it is only possible to add 10 speakers to the conversation, in addition to the host.

To do this, with the Space open, go to Manage Speakers and click on Settings. Then choose from the three options offered:

  • Everyone;
  • The people you follow;
  • Guests only invited.

In the latter option, you can invite a speaker to your Twitter Space via DM.

Keep in mind that when you allow a listener to speak, he or she fills one of the ten speaker slots in the discussion. But there is no limit to the number of listeners a space can have.

Moreover, as a host, you can delete a speaker or even block it. However, by doing this you are completely blocking it from the social network.

How to end a space

To end a conversation on Twitter Space, simply click the End icon, located in the right corner of the conversation screen.

In this case, the Space is closed for all present and it is not possible to access the chat.

How to enter a space

At the top of your screen, right next to the fleets, you’ll see a purple icon, with multiple profiles highlighted.

That way, whenever someone you follow opens a space, their profile will appear there. Click on the icon to enter Space.

This way you can join the conversation as a listener and express your opinion through the reactions. However, it is also possible to request the floor, which may be granted by the Space host.

You can even continue to listen to audio from Espaço while continuing to browse other apps and websites, which is a big plus.

How to share a space

To share a Twitter Spaces, you can use the following means:

  • Send the invitation by DM;
  • share in your chronology as a Tweet;
  • Copy the Twitter Spaces link and share by any other means.

What are the advantages of using Twitter Spaces?

One of the biggest benefits of knowing how to use Twitter Spaces right now is that the audience is already there.

It is therefore not necessary to invite people by other means to enter your Space and get to know your company. This saves the entrepreneur time. But, see below for other benefits of the tool.

Twitter’s audience is huge

In fact, Twitter accumulates billions of accounts. But around 335 million are active users of the network.

Of these, 66% on average access Twitter every week. However, on average, 46% consume the content available on the network on a daily basis.

More interestingly, however, a 2014 study suggested that around 44% of users are silent but attentive audiences.

In other words, they watch everything without ever posting a single tweet. So you can see the potential of attract customers on the social network.

More visibility

As noted, once a profile starts using Twitter Spaces, a purple icon becomes visible to all followers at the top of the screen. In other words, there is no way the activity can pass.

Therefore, all events created by a brand’s profile gains visibility and reach with the possibility for subscribers to share the Space link.

Greater involvement with subscribers

Typically, social media users are already used to seeing and interacting in advertisements, videos, and fleets promoting the brands active there.

In fact, the biggest brands have been honored by Twitter for using their reach to positively impact their followers in 2020.

In other words, spaces created by companies are generally well accepted.

Easy to use

Since the Spaces icon already appears at the top of the Home screen, any subscriber is already aware of the activity. Thus, as soon as he clicks on the profile, the room opens.

The layout is clear and intuitive, prompting the user to somehow participate in the conversation, either by asking for the word or by clicking one of the reaction buttons.

How can your brand use Twitter Spaces?

It has been a long time since the market understood the power of social media not only to promote, but also to interact with brand consumers. In fact, Twitter provides the perfect environment for this conversation.

Get customer feedback

Understanding what the consumer thinks allows the entrepreneur to adjust the product or service he offers.

So, by making the effort to meet the needs of its audience, the business attracts attention, begins to be remembered and recommended.

This is why Twitter Espaços gives a voice to consumers to give them the Feedback for a brand or a company.

Organize Q&A with experts and other guests

Consumers with increasingly tighter routines are in an increasing hurry to receive answers to their questions about companies, products and services.

Therefore, one of the best ways to use Twitter Spaces is to give customers the opportunity to ask questions. By the way, who has never tried to speak to a brand and had to settle for a recorded message?

On the other hand, customers feel heard when they have an answer to a question from an expert or other guest, and Espaços delivers that satisfaction.

At the same time, it is possible to create a partnership with a known person to promote a brand or launch a product on Twitter Spaces.

Real-time coverage and commentary during events

Lately, sports channels are using Espaços in a very intelligent way: to discuss in real time the events of the events. Without a doubt, this roundtable connects the follower to the account host.

Thus, a digital business can create opportunities to interact with its audience during an event of interest to its subscribers.

Indeed, this conversation can encourage participation so that they share their opinions. As a result, the entrepreneur can better understand the needs of his audience.

Raise awareness during the launch of products and services

Building brand awareness or brand recognition has never been more important. After all, the competition and the amount of information your audience receives has exploded.

Therefore, understanding how to use Twitter Spaces can give your audience the opportunity to know and provide feedback on what the company is offering.

Therefore, it is possible that consumers have this product or service as a reference.

Prize draws and competitions with the public

If the brand makes the product launch or service, Twitter Spaces can be an excellent ally. Indeed, just like the radio, the function allows you to play games with followers.

So, you can give a freebie, promoting your product to your subscribers and interested people who have been drawn to your space.

Make room for interaction

Twitter Spaces has expanded the space a business has to present itself. It certainly opens up an important communication channel, where the brand can inform, entertain and captivate its audience. But, also listen and respond to their needs.

In addition, it improves the reach of the company on the social network. However, to get the most out of it, it is important that the entrepreneur is aware of all the possibilities that come with innovation.

So, now that you understand how it works and what the benefits of Twitter Spaces are for your business, Click here to learn about the benefits of using videos in Twitter’s marketing strategy.

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