What is TikTok and what is it for?

What is TikTok and what is it for?


If you’ve seen your kids, nephews, little brothers or any other teenager dancing in front of the mobile without understanding anything, the answer is on TikTok.

Created in 2014 under the initial name of Musical.ly, TikTok is the social network that ousted Instagram as third most downloaded social network in the world, only behind WhatsApp and Facebook Messenger.

If you’re not as interested in what it is as what’s going on inside, there’s nothing like a selection the best TikTok examples to understand it in the blink of an eye.

But why, if it’s been on the market for so long, has it started to explode now?

Until recently, this social network was particularly popular with young people aged 12 to 18. The possibilities of video editing and music synchronization led them to make it their own through choreography, Lip Sync and humorous videos that might remind you of the old man. Vine. This mode of use ended up becoming a barrier to entry, making TikTok an app for kids with enough free time to understand and follow social media codes.

However, it seems that with the end of the decade our fear of participating in the challenges that characterize the social network has also ended, as more and more people over 18 or brands are encouraged to use TikTok. Attention to the greater presence of people in their forties than in their thirties. Without a doubt, parental controls have something to do with it.

TikTok usage by age (US, 2019)

These ingredients, along with its growing popularity in India and China, have enabled Tiktok to reach one billion subscribers ahead of any other network in the market.

One billion people already use TikTok
Growth speed of social networks for years in the market.

Just see how much the app downloads only increased from one semester to the next.

tiktok growth 2020

How can I advertise on TikTok?

If you have started playing with the app, surely as soon as you enter you have already been impacted by an advertisement, you have seen several sponsored trends or you have missed a promotion between video and video.

Advertising on Tiktok is possible, but unlike Facebook and Instagram, there is no space open to the public to manage your ads. For now, if you want to promote your brand on the social network, you will need to contact TikTok from your form for advertisers.

The advertising packages they are offering so far may be far from affordable for even the most modest of budgets, however, one of the best perks of TikTok is how well it works organically. If your brand’s content is good and connects with audiences, its visibility will increase like moss without requiring direct investment.

Why should you start considering using TikTok?

In a moment of saturation like the one that other social networks like Instagram or YouTube are going through, TikTok presents itself as a breath of fresh air in the mix of channels of all brands.

TikTok is a particularly grateful social network for organic content. If the community responds quickly and positively to your posts, you’ll quickly see how the video is hitting view counts at a higher rate than you can see on Facebook or Instagram.

In this social network it is possible to download 100% post-produced videos to a computer, but we already predict that this is not the format that works best in the app. Without a doubt, another reason for its freshness is the dominating presence of people, and as a result, animated videos can be somewhat out of context. What at first may seem like a barrier, is undoubtedly a very good reason to enter Tiktok, because no one connects better with one person than another.

If we haven’t convinced you yet, we still have a secret weapon. Don’t miss the reflection on TikTok in our Podcast:



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