what is it and how do you avoid plagiarism in your content?

what is it and how do you avoid plagiarism in your content?

Imagine this situation: you are surfing the Internet and you are faced with familiar content. When you pay more attention, you realize that blog post
is like yours! You will probably be disgusted and upset about this, right?

Now imagine this situation reversed and you are accused of plagiarism, have you ever imagined the damage you and your business can do with this?

To make sure that doesn’t happen, we’ve made a full article for you to be more attentive while researching and producing your content!

What is online plagiarism?

Plagiarism is nothing more than a copy, however, contrary to what many people think, this copy does not have to be the same to be a crime, as there is direct, indirect and conceptual plagiarism. . Therefore, the idea of ​​“writing ‘the same’ but with different words” is not a good choice!

According to the ABNT (Brazilian Association of Standards and Techniques), the use of words, phrases or ideas without citing the author and crediting the sources is considered plagiarism.

Indirectly, the crime occurs in the use of paraphrases (writing the same idea with synonyms and different words). Plagiarism is not limited to text including infographics, tables and images in this criterion as well.

Article 5 – XXVII of the Federal Constitution also clarifies another important point in this discussion: copyright.

“Authors have the exclusive right to use, publish or reproduce their works, transferable to their heirs as long as the law determines it.

And we can’t forget the Translation. Many people think that there is nothing wrong with using an excerpt from a translated document, but this use is misplaced and likewise constitutes plagiarism.

Therefore, there are a number of complications if you misuse certain content on the Internet and make no mistake: every day it becomes easier to identify the copies and the penalties come at one point or another.

We’ll talk more about the impacts of online plagiarism in the next topic.

How can plagiarism harm content?

Did you know that content plagiarism can penalize your business on and off the Internet? Check it out:

Affects brand credibility and authority

One of the worst-case scenarios for your brand is being caught reproducing other companies’ content as if it was original. At this point, a lot of people will be thinking, “How good is this brand if it’s going to copy its competition?” “.

your strategy Content Marketing you will be harmed, your business will be poorly viewed in the market, and your audience will no longer trust what you offer.

search engine penalty

Did you know that Google penalizes pages with plagiarized information? And there is even already a specific algorithm for this: Panda Update. He is responsible for identifying copies in online content.

What happens is that, if any plagiarism is detected by the tool, the page becomes less relevant and trustworthy for the search engine itself and as a result, the ranking on the platform becomes much higher. hard.

This has a very bad impact on your site as it reduces organic search results, visits and conversions. Nobody wants to put a page online and not see growth, right? But that’s what happens if the content is plagiarized.

Can cause legal problems

Plagiarism can also lead to legal problems. Plagiarism is a copyright crime according to article 184 of the Criminal Code. The penalties can be a fine and imprisonment from three months to four years, depending on the misuse of the material reproduced.

The true owner of the content will be able to take legal action and prosecute the plagiarist, which could infringe on the pockets and the liberty of those who have committed the copyright offense.

How to avoid content plagiarism?

We know that with so many references and research carried out at the stage of content production, copying an excerpt or an idea ends up becoming a risk.

However, we will mention a few tips that will help your material become more original and free from plagiarism! Come and discover it:

Research well on the treated subject

Before you start producing, you need to do some good research on the topic. This will not only prevent improper copying, but also incorrect information.

With a good range of study sources and with the subject well understood, you can assimilate all that has been learned and formulate original ideas for your texts and images, working better with your creative writing.

Cite sources when reproducing extracts in their entirety

Do you want to use a speech or excerpt from other content (website article, academic material, study result)? The good news is that you can use it, but as long as the authors and sources of those snippets are also mentioned in the content.

If we stop analyzing, the contents that have quotes from other sources are still relevant, on the contrary, they prove statements and ideas with speeches of famous personalities and reliable sources, increasing the credibility of the brand.

Therefore, there is no reason to claim to own an idea. Give credit and take the opportunity to use the cited content as a reinforcement of your own ideas and arguments.

Use tools to detect plagiarism

Currently, it is no longer difficult to detect materials that contain plagiarism. There are online tools that scan the content and check if there are other documents with the same snippets already.

These sites are great for researching your posts and verifying that everything is genuine. One point that deserves attention is that legally cited phrases also appear in the results of these tools, so rest assured!

3 tools to check for plagiarism online

After getting tips on how to not have problems with copying your content, let’s find out 3 tools that check for plagiarism online?


Copyscape is already a popular site for checking out websites that literally use portions of other content.

The tool is very simple and intuitive. By typing the address of your page, the platform presents up to 10 results (in free mode) from sites that contain the same extracts used in your material.

It is important to note that only pages indexed by Google appear in Copyscape search.

Plagiarism checker

This tool has a field at your disposal to enter the sentence that will be compared. The tool will direct you to a direct search on Google or Yahoo.

Without a lot of secrets, this is a very simple option for those who want to search these two search engines quickly.


Plagium is a great tool in Portuguese for detecting text transcriptions. Its intuitive design offers the ability to quickly search for the content snippet and provides sites with the same or similar parts.

The cool thing about the site is the ability to check the posts by a timeline and be able to compare the similarities between the phrases by a percentage that is displayed in each search result.

Now the novelty is that it is possible to install a Plagium extension on Google Docs and to check the originality of its content directly in the file.

Everything is created, nothing is copied!

You now know that “everything is copied” in dictation does not work very well!

There is great importance in the original content that goes far beyond avoiding legal issues. Credibility, authority and ranking in search engines are more than enough reasons for material not to be copied and for creativity to be respected.

If you want to know a little more about internet copyright, see our article here on the blog.

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