What is inbound marketing?
the Inbound Marketing, Also known as attraction marketing, consists in making the user the one who finds you, In other words, the opposite of advertising, which is intrusive and haunts us throughout these days.
It is mainly content marketing which is shared through different channels, such as social networks, in order to reach users with the lowest possible cost and that users perceive the content found as added value, instead of saturating it with advertising in order to accept to buy our products or services.
It is a strategy that allows us to get to know the user better, which allows us to give them valuable content that can help them better meet their needs and, with this, make them a loyal customer of our product or service.
In summary, Inbound Marketing is people-centric marketing, where it is important to understand and especially to help the user throughout his presence.
Why invest in an Inbound Marketing strategy?
Inbound Marketing is the solution for businesses that are struggling to generate demand i.e. attract traffic. Especially, when a business is growing, it is normal that it goes through various obstacles. For this reason, companies should consider investing in a inbound marketing estrategia for best results, and especially in this article you can better see the stages of an inbound campaign Marketing.
The Inbound Marketing methodology is the only one that allows you to achieve more visits, more sales opportunities invest in the same resources over a period of time. Although this strategy requires a significant investment of time to achieve positive results, its advantage is that does not need a big investment to be able to perform it in a business or enterprise.
On the contrary, the reason why this form of marketing comes at an affordable cost is that in recent years the way of driving traffic and achieving higher sales has completely changed, leaving aside advertising in television commercials, to the radio or in printed brochures.
Currently, it has been shown that it is possible to attract more public customers and hook, through the creation of valuable content on the products or services offered by the company to visitors or future customers, and not intrusive advertising. This is why it is important to know and analyze the stages of an inbound marketing campaign, before applying it.
What is the main goal of inbound marketing?
Benefits of inbound marketing
How the stages of inbound marketing work
In order to boost your activity in the market, it is necessary to invest wisely in a suitable marketing strategy. Inbound marketing is a combination of certain digital marketing techniques that can be applied from small and medium-sized businesses (SMEs) to large businesses.
This aims to attract the people who start the process of purchasing the product and to accompany them until the end of the purchase. This is possible thanks to the 4 effective phases of Inbound Marketing.
Step 1: Attract traffic to a website
The first phase consists of traffic attraction on the company’s website, social media or blog.
This set of tools has made it easier for businesses to reach a specific audience, to know what their needs are and what products or services they want to purchase.
- Content marketing consists of create and share knowledge of interest to a specific audience in a more natural and free way. And so, provide them with quality content that the audience is looking to consume through different content formats, such as video tutorials, infographics, podcasts, blog posts applying keywords so that the content reaches a high level. greater reach.
Content creation isn’t about selling, but about educating and helping the reader solve a problem. The sale in itself is an advantage that is obtained through this tool, the main thing is to publish the content at the right time so that people who are looking for information, find the right message in your content.
- Just like content marketing, SEO is also a tool that is applied to generate more traffic because SEO is a series of techniques for improve web positioning or content that appears in the results of Internet search engines such as Google.
In inbound marketing campaigns, content marketing works hand in hand with search engine positioning because SEO is used to give greater visibility to the work of content creation, ensuring the use of keywords on the site.
The best way to get good search engine ranking is to create organic content. Search engines like Google have a series of rules that web pages must follow to be considered relevant content for a specific market.
- On the other hand, in this phase there is also social media marketing, this technique has become more and more popular because it allows the seller to interact with the public in a more efficient way.
And they are used as a tool to amplify the reach of the content, i.e. to have a community of followers who share their content with others. And as the benefits will be a constant increasing flow of visitors and an increasing flow of sales and marketing leads.
How to generate new opportunities through inbound marketing
Where it starts later the second phase of inbound marketing, How to generate leads?
Step 2: Convert users to leads
Step 3: Customer maturity process
And it is in the third step of inbound marketing – where prospects qualify, because after obtaining them in the second phase, it should be known that they are interested in buying, in this case a specific software is used to qualify and mature leads.
Step 4: Analysis of the inbound marketing strategy
Finally, there is the analysis phase of the Inbound Marketing strategy, after applying the previous tools it is necessary to know the results they have given.
Hope you found this article on inbound marketing useful and can apply it to your strategy.
Do you find attraction marketing strategies attractive to your business? What inbound strategies do you use to attract your customers?