Google Discover can improve the web visibility businesses via the pick-up of tickets on the site.
Google frequently develops many tools with the aim of connecting Internet users to the right information resources. These facilitate access to quality information that meets the interests of individuals. One of them is called the Google Discover. This article explains what this broadcasting channel consists of on mobile.
Description of Google Discover
It’s a news feed that displays recent and relevant information according to your interests. This tool is only available to users who browse Google via a mobile device. It helps people find relevant information related to what really interests them. The goal is to be able to meet the needs of Internet users who want to stay informed on various subjects in one place.
Where can I go to Google Discover?
When you open the Google app on your mobile device, several tabs appear at the bottom of the screen. Click on the first tab which is called in French “Discovery” with a star logo like this:
If this tab is not displayed, it can be configured with the following steps:
- Click on the “More” tab at the bottom right;
- Go to the “Settings” and “General” section
- Make sure that the “Discoveries” bar is activated
How can we customize the contents offered?
The method is simple: at the bottom of each of the suggested items, click on the three small dots. Indicate whether or not you are interested in this type of article. It is also possible to manage interest here.
What is the benefit of Google Discover for professionals in marketing and businesses?
Marketing professionals and businesses can improve the visibility of certain relevant articles that end up on their website so that they can eventually appear on Discover. Web traffic can be improved if one of your articles ends up in the Discover news feed, as more people will click and visit your site to read the article.
What content is not available on Google Discover?
There are 5 types of content that have recently not been featured on Google Discover:
- job applications;
- the forms;
- source code repositories;
- satirical content.
The reason these types of content have been removed from the news feed is because Google wants to prioritize news information from trusted sources. It is also possible that other types of content will be excluded from the Discover section in the future. It is therefore a platform that wants to offer high quality content.