the transactional keywords have managed to gain a foothold in the positioning strategies one of the leading eCommerce in the market, and that’s because they are an innovative way to reach users using the most traditional SEO.
It is an “open secret” among specialists in the sector, and transactional keywords, informative and mixed have always been part of the plans of the digital marketing from the most professional agencies.
For all this, from Neoattack we want to explain what are these terms, what is your main purpose and operation, or how to identify the best of a long list of words; you’re ready? U.S. too!
What are transactional words?
In the different types of keywords which exist, we can find three main ones: informative ones, which are responsible for positioning the search intention on with; the transactional words, intended for the sale of a product or a service, and mixed, which combine the two in the same strategy.
Therefore, we can speak of transactional keywords when we refer to those that are used with the goal of converting, either by renting a service or by purchasing a product.
Normally, on business websites, they are usually found in the “landing page
Importance of transactional keywords in SEO
As we all know (or at least hopefully if you read our article), organic positioning is one of the best ways to attract customers to an online business because, while it takes more time to know its effectiveness, the users who arrive will be of quality.
This is why transactional words have become a object of great importance in our strategy. How do we know where our client is in their purchasing process? How to attract a user who wants to buy a product, and not get informed?
The answer is simple: use these types of transactional keywords! Can we give an example? Too; If a user wants to get a good hair serum, it is not necessary to position the word “hair care with serum”, but rather “buy hair serum”.
The difference between the two lies not only in the research intention, but also in the knowledge where is our potential buyer: Are you looking for options in the market or are you determined to buy that particular product?
Our actions must be oriented towards this aspect, because only in this way will we be able to achieve a quality traffic in our e-commerce, who are the users who are really looking to buy our products and services. However, we also need to make other types of plans that allow us to merge the strategies. Before!
Types of transactional keywords
While it is true that the SEM (payment positioning) is one of most used techniques for online businesses and its products, we shouldn’t ignore early SERP results, so knowing what type of transactional words to use will give us an edge in reaching the “top” of the Google pyramid.
Then we explain some of them and how to use them for get the best results:
⭐ Product keywords
As the name suggests, product transactional words are those intended for a specific item, brand or service, and which are used by the user to find his sale as soon as possible.
For example: transactional keywords such as: “buy gucci handbag”, “parfum dior” or “mr wonderful agenda price”. They are created so that the the user gets the product, but they don’t necessarily confirm the final conversion of the same.
⭐ Tire Kicker keywords
Have you ever heard the expression: “barking dog, little biteer”? Well that would be the perfect description for users who use this type of transactional keywords because they will never end up buying your product. These are usually the ones that are accompanied by words like “free” or “free download”.
Instead, you can use them to informative articles that, later, they made the reader acquire the final service; however, they are risky for specific products.
⭐ Final keywords
Finally, we find the final transactional keywords, which are used once the user is ready to complete the conversion process and purchase the item; they are extremely important for the strategy, since we deliver it in our eCommerce and not in the competition.
For example, we are talking about those which are accompanied by the words “discount“O”ShippingAnd that sets us apart from the main competitors.
And what about informative keywords?
As we have already mentioned, this is another type of keywords that have nothing to do with transactional keywords because they are intended for offer information to the Internet user; however, that does not mean that we cannot use them to attract potential customers to purchase our products.
In fact, we have to use them for our strategy! But instead of being meant for a specific item or service, we can implement these transactional keywords in blog posts which encourage the reader to obtain them.
For this you just need to be a good salesperson so this is where you need to demonstrate your skills as aeditor Yes convince as many users as possible. It’s time to shine!
How to research transactional keywords for your strategy?
If you already know what transactional keywords are and how you can implement them in your SEO positioning, you just need to know which way to save is the most suitable for your business, or the one that is best suited to your business. they will optimize your products in order to be purchased by consumers.
The first thing to know is that this type of keyword searchtransactional is nothing special, just the professional ability to capture those that best match the needs and situation of e-commerce. However, we can mention a few tips:
- Use the applications or programs more suitable: Google Keyword Planner, Übersuggest or Keywords Shitter.
- What are the most common questions users about your service?
- Analyze the competition to know your strategy and your positioning plans in the SERPs.
- Interact with your customers or your blog’s users on what they want or need, and even your shortcomings.