VERTONE Blog – Business with a positive impact: 10 essential sources of information

VERTONE Blog – Business with a positive impact: 10 essential sources of information


More and more companies are committing to transformation plans around their social, environmental and economic issues, in a logic of ” positive impact business “. Faced with the extent of the stakes, it is sometimes difficult to know which themes to address and how to prioritize the fights. VERTONE offers 10 essential sources of information to guide you in framing the issue and setting up a positive impact transformation process.

4 reference sources to take stock of the issues and frame the issue

The 17 “UN SDGs”

The 17 UN “SDGs” (Sustainable Development Goals) recap the global challenges we collectively face, and outline the way forward by 2030 to achieve a better and more sustainable future for all. These objectives are addressed to all actors: institutions, public authorities, companies, NGOs, individuals, etc. in a logic of cooperation.

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Research from the Stockholm Resilience Center

The Stockholm Resilience Center research make it possible to identify and quantify the 9 “planetary limits” that humanity must not exceed so as not to compromise the conditions favorable to its development:

  1. Climatic changes
  2. Ocean acidification
  3. Chemical pollution
  4. Nitrogen and phosphorus load
  5. Drinking water scarcity
  6. Disappearance of agricultural land
  7. Loss of biodiversity
  8. Air pollution
  9. Depletion of the ozone layer

We learn that 3 limits are already exceeded today: the erosion of biodiversity, the disruption of the biochemical cycles of nitrogen and phosphorus (linked in particular to the state of soils and water for agriculture), and global warming.

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The Donut Theory

The donut theory, developed by economist Kate Raworth, illustrates the changes necessary to operate in economic thinking and clarifies two main types of issues:

  • On the one hand, the social issue, linked to the fact of providing decent living and cohabitation conditions for every human being on the planet: accommodation, heating, food, education, work, entertainment, etc. This social issue represents a basic floor, to be reached for all, in a logic of inclusion.
  • On the other hand, the environmental issue, linked to the non-exceeding of the 9 “planetary limits” which would threaten the development of humanity on Earth.

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Mark Carney’s speech

Finally, the speech by Mark Carney, Governor of the Bank of England in 2015, was a trigger for many great leaders. This speech entitled: “breaking the tragedy of horizons” alerted investors to a class of risk of a new kind: climate risk, whether physical (financial impact of natural disasters), legal (lawsuits brought by victims. climate change) or linked to the transition to a low-carbon economy (depreciation of assets linked to fossil fuels). In particular, he highlighted the conflicting short-term and long-term interests of finance.

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4 tools to prioritize and measure the actions to be taken, and set up a transition process

Le « SDG Action Manager »

The « SDG Action Manager » is a tool designed to measure the impact of a company and assess its contribution to the United Nations Sustainable Development Goals (SDGs or SDGs) through several hundred questions. It combines the impact analysis tool of B-Lab and the ten principles of the United Nations Global Compact and is based on the work and contributions of many stakeholders.

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The “Life Cycle Analysis” (AVC) method

The LCA method (Life Cycle Analysis) is the most advanced tool in terms of global and multi-criteria assessment of environmental impacts. This standardized method makes it possible to measure the quantifiable effects of products or services on the environment, and thus to prioritize the battles to be carried out, throughout the product’s life cycle: extraction of raw materials, manufacture, transport, distribution, use. , end of life.

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L’Impact Score

Another BtoB impact assessment tool is offered by the #Noussommesdemain collective. The tool Impact Score aims to transmit simple and concrete essential criteria to all French companies, far from green or social washing.

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The methodology “Impact measurement and management” (MMI)

The MMI methodology (Impact Measurement and Management), developed in open source by the investment fund RAISE Impact, is made available to companies and investors to make tangible their environmental, social and economic value, in connection with the 17 UN SDGs, and thus enable them to follow and improve their trajectory.

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2 communities to join to discuss and collaborate with other committed actors

The B Corp movement

The B Corp movement, embodied by the “B Lab”, carries strong values ​​of change throughout the world to make companies “a force for good” and distinguish those which reconcile profit (for profit) and collective interest (for purpose). Beyond the individual certification of each company, the B Corp community develops the principle of interdependence: projects between B Corps are privileged and B Corps seek to pollinate their entire ecosystem of suppliers, customers or partners.

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The business community with a mission

The community of mission-oriented companies is an association under the 1901 law which aims to bring together and promote companies that assert their social role in 21st century society: sharing of experience, documentation on the status of “mission enterprise” introduced by the PACTE law in 2019 , communication and promotion of companies engaged with a diverse audience …

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As a bonus: our VERTONE study, on managers’ perceptions of the transformations to be undertaken

In 2020, VERTONE published the results of a survey of 80 business leaders from all sectors to understand their level of concern for societal issues (social, environmental and economic), their short and medium-term ambition, and the concrete actions they plan to take to develop the offers, marketing and relationship approaches in connection with these issues.

Download the study results

Do you want to discuss with the experts in your sector of activity to think about how to integrate social and environmental issues into your business strategy? Contact us!



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