Using Giphy: a practical guide

Using Giphy: a practical guide


Creating GIFs is easy if you follow the steps in this how-to guide for Giphy, the best way to find, share and discover GIF documents on the Internet.

Similar to how search engines work, almost all content comes from an index based on the best GIFs and the most popular search terms on the web.

All of these GIFs are categorized in a way that makes them easier to find and use on your social networks. GIFs are the perfect resource to enhance your digital marketing campaigns. You will be able to find, among other things, things to improve the impact of your email marketing campaigns by using animated GIFs or to give a breath of fresh air to the content of your social networks. With this practical guide for Giphy, you will get all the information you need to give your content marketing strategy a twist.

Giphy practical guide

This GIF-packed tool lets you share content, in GIF form, on your digital platforms. What makes this tool special and the reason this guide exists is that it can be used to create your own personalized GIFs. But it is important that this be clear, it’s a tool with millions of GIFs at your disposal if you don’t want to make your own. Just type the keyword into the search bar, find the perfect GIF for you, and share it. If you want to create your own, follow these steps:

Download content

Use the “Download»Download your GIFs and share your documents with Facebook, Twitter, Instagram, MSM, email or any other website. Follow the steps in this handy guide for Giphy to do this:

1.- Adding documents

Choose any GIF document by dragging and dropping it. Click the blue search button to explore your documents and insert the GIF URL to add and upload your documents. But there is one thing, you need to log in to upload more GIFs, letting the tool store them in your own profile and also creating a page using your own GIF setup.

TRICK: if you add GIFs using a url, make sure your url ends with “.gif” and not any type of site url. For example, something like “http://i.giphy.com/l0O9xQNSsQKmfSeUU.gif“.

2.- Rearrange your GIFs

This is an optional step. You can change the order in which the GIF appear on your profile by dragging and dropping documents or clicking “Reverse order

3.- Add tags, source URL and private configuration

There is an option to add relevant tags to your GIFs, separated by commas. Or even add a source url to give credit to the original source of the GIF. You can also change public GIFs to private GIFs. Private GIFs cannot be seen by anyone, only you online, nor can they be shared. These settings will be the defaults for all future and past GIFs that you have uploaded.

4.- GIF download

Press the “Download GIFs“To finish. Once the download is complete, you will be able to see and modify each GIF on your personal page. You will be able to see everything on your profile page, as long as you stay online.

5.- Sharing

You can Share GIFs to Facebook, Twitter, Instagram, Pinterest, Tumblr, Reddit, iMessage, SMS, Email, and any other website.

You can also create GIFs using slides. Use the “Slideshow” option to mix your images and GIFs into an animated GIF slideshow. The process is almost similar.

Use the control to change the times at which still images will appear on your slideshow before moving on to the next one. This delay only applies to still images, as GIFs will always play once before changing. Press the “Create Presentation” button to complete the process. You will find yourself in the GIF page when it is ready.

GIF MAKER

You can also add video documents up to 15 seconds long to download and turn them into GIFs. With GIF MAKER you will be able to create and edit animated GIFs from new video documents and YouTube links:

  1. Add a new video document or YouTube link: Choose a video by adding a YouTube link or video, dragging and dropping a video document, or clicking the blue search button to search for your documents. But first, videos should be less than 100MB and should not be longer than 15 minutes.
  2. Change the start and end time: Use the two sliding buttons to save your GIF. The top slider selects the start time and the bottom slider selects the end time of your GIF.
  3. Add subtitles and effects: Add a caption to your video. You can always edit or delete it later if you want. Use the top tabs to check out all the available effects, stickers, and other decorative elements that you can add to your GIF.
  4. Add tags, original URL, and privacy configuration: Like when you upload content, you will be able to add comma separated tags, the source URL to give credibility to your document and even you can make it public or private.
  5. Create your GIF and share it: Press the “Create GIFTo complete the process. The app will take you to your GIF page when it is complete. You will be able to share your GIF on any website.

How to add a GIF to your content

It can go without saying, a way to add a GIF to your content. Need to add a GIF of this tool to your website, blog, etc.? Giphy offers two different ways to do this:

1.- Iframe version

This is the simplest option and it is compatible with CMS and publishing platforms. You need to add the image link and attach it to your content code just like you would any YouTube video. Click on the “to integrate“Link found in the corner of each GIF. Copy and paste the code onto your composition. And you’re done.

2.- Optimized insertions (JavaScript / HTML5)

This is the most optimized integration method. They are automatically compressed to fit any type of channel in which they are inserted. To use optimized insertion, you must first click on the “more options” button, located at the bottom of each GIF. Choose “JS embed”. Copy and paste the code on your publication. But there is one thing, be aware that some CMS do not allow pasting JavaScript on an HTML edit view. If so, just use the first option.

Three GIF features you should know

GIFS are great for animating any type of content. In this Giphy guide, we’ll share three best practices when creating or using GIFs:

1.- Context is the key to GIF

GIFs allow you to express and communicate with everyone in a very carefree and fun way. But you have to create them using the right context. If you forgo this step, your brand image could be tarnished. GIFs are full of humor. But sometimes it just doesn’t match what you’re trying to share.

Almost all GIFs are pop culture snippets (memes, TV shows, movie scenes, etc.) and that means they might have some other meaning beyond what is happening on the GIF. Before sharing anything, you need to make sure that the context used on the GIF is the correct one, so that you don’t end up accidentally sharing a GIF that has a different meaning than what you intended to convey.

2.- Give different purposes to GIFs

When someone uses the perfect GIF, it’s entertaining. While fun GIFs can improve your level of engagement and make a brand more accessible, there are plenty of ways you can use GIFs to promote your brand.

You can use GIFs to animate data, read advertisements, or even create more engaging presentations, product demos or advertisements, etc. Don’t just use them to support your content, you can make GIF the main event. It’s a way to make your content marketing strategy have another focus.

3.- Omit content that uses your brand image

Create your own content. But it can’t be over-exaggerated or very closely related to your brand. You don’t always need to display a logo or something related to your brand. You can create something that just supports your content. Every time they see your feed, they’ll see it full of GIFs with your logo on it and you want to avoid that. It looks extremely boring. You have to capture incredible moments.

If you have created a fantastic and original GIF related to your brand that you want to share on social media, keep it simple and avoid making your brand what stands out from the GIF. Just add a small logo at the bottom corner, like a watermark. This will give your GIF personality and a mark.

As with everything, creating GIFs is only part of the content marketing strategy which can help you reach your target audience. An authentic and different strategy that will directly impact your users. Antevenio can help you find the essential elements to improve the impact of your actions.





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