You can see the current display on the left, compared to the new format on the right. Rather than being cropped to within an inch of their life, making it difficult to see what the image actually is in many cases, Twitter will now show full-size images in the timeline, which will change. the way tweets are displayed – and will likely have some implications from a digital marketing perspective.
The main change in approach is the larger display of tweets for tweets with images, which equates to more screen space and more space to share your message. This could mean that attaching images will improve user response to your branded post as it will be taller and stand out more in the stream – you might want to experiment a bit more with images in your Twitter process at the rest of that. update.
It also means that you no longer need to try to calculate exactly the right dimensions to ensure that users can see your attached image on the timeline.
Although there are some caveats to this – as explained by Twitter:
The full 2: 1 and 3: 4 aspect ratio images are displayed.
– Twitter support (@TwitterSupport) May 5, 2021
In these settings you’re good to go – so you’ll still need to make sure your Twitter images meet these requirements. But you won’t have to download different versions until you get the correct one that shows up the way you want in the feed.
And there’s another implication, as Conviva’s Nick Cicero noted:
I love the full-size Twitter photos in the thread. Put on my analytics hat … curious to see if “Tweet engagements” (all clicks on a tweet) decrease a bit, because people won’t have to click to view photos as much. pic.twitter.com/53QltOFLbX
– Nick Cicero (@nickcicero) May 5, 2021
This is an interesting and valid consideration to keep in mind. If users no longer have to click on your tweets to expand your attached images, that will likely lead to lower engagement with your tweets as well. So if you regularly post pictures and your numbers are dropping, that could be the reason. Note in your process.
It’s also worth noting that this only applies to single-image tweets. Tweets with multiple images will still be displayed in the old format – so if you want to continue using the “ open for a surprise ” tweet engagement trick, you still can, just multiple images instead.
It seems like a good addition, which will make your Twitter feed a more visually interesting space. While it might take some getting used to – and again, for brands, it could mean that tweets with images generate a lot more user interest, due to the size and size. variable display.
Which could also ultimately make it a boring update. If brands find that using max image size is the best way to dominate the space, it could make popular hashtag feeds virtually untracked, as trend deviation reaches new heights (visuals) – although Twitter is also working on organized topics to help improve this experience.
Still, it’s an interesting update, which is sure to have implications for the future.
It’s time to start experimenting with your tweets.
The new display update is now available in the latest version of the app.