Twitter now shows users new prompts asking them not to turn off data tracking

Twitter now shows users new prompts asking them not to turn off data tracking


following The advance of Facebook, Twitter is now taking the opportunity offered by Apple’s iOS 14.5 Data Tracking Prompt process to show users their own explanatory message on why they should let it continue to absorb their in-app data and the benefits of that for their use.

As you can see in this example, shared by a social media expert Matt Navarra

, the new prompt explains that by allowing Twitter to continue to track your data, it will allow you to see more relevant ads, while tapping the “ Learn More ” prompt will take you to Twitter. IOS 14.5 Explainer on its help platform, which provides a general overview of the process.

The new explanations will be shown to users before they are then presented with the new Apple Data Tracking option prompt, in which they can shut down access to each app’s data. As part of its new process, Apple has given developers the latter option to provide more context on this, which some are using to try and scare users into leaving things as they are.

Which is the case with Facebook. As you can see below, Facebook’s own explicator hints that Facebook could become a paid app if people don’t let it track their usage data.

IOS 14.5 Facebook prompts

Which is not even taken into account – but Facebook would still have the most to lose of users disabling data tracking, and as such, the social network has done everything possible to prevent Apple from applying the change, then, for prevent users from cutting off their access to data.

Against this background, it’s true that Facebook’s explanation is more inflammatory – but it’s worth noting that Facebook isn’t moving to a paid app. Facebook CEO Mark Zuckerberg has repeated this over and over, again and again, over time.

You can dispel this if one of your friends or relatives hit you with this example.

Will Twitter’s new explanation be effective in preventing people from cutting off data?

I mean, probably not – it more likely depends on how spooked users are at the list of data points each app tracks, which can be viewed in newer iOS app listings.

Apple iOS Data Tracking Prompt

This is probably the real deciding factor here, and as people share and discuss these new trackers, it will likely scare people even more and lead to more app outages over time.

Twitter’s own explanation is unlikely to add much to the decision-making process – but then again, with Twitter, like all apps that rely on ad revenue, ready to feel the impacts, it has to do whatever it takes. can to cancel his losses where possible.

So it makes sense to add an explanation, but it doesn’t seem like it has a major effect.

We’ll have to wait and see over time, but first data has shown that many people are actually cutting off access to app data as a result of iOS update.





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