As explained by Twitter Head of Media and Entertainment Ged Tarpey:
“The goal is to unveil the latest media and entertainment news, trends and insights on Twitter as they happen. I’ll share my perspective and why it’s important to marketers. entertainment. “
the first look at the series examines the reopening of theaters and the reaction of Twitter users to the return of entertainment to the big screen.
As explained by Tarpey:
“On Twitter, we see this excitement unfolding in real time. Conversations around movies increased + 105% year-on-year. That’s because Twitter is a place of discovery, discussion, and dissection. When new trailers are posted on Twitter, fans around the world are sharing their thoughts and reactions. “
Twitter has always been the key platform for discussing trends and real-time feedback, with the fast-paced nature of the tweet stream lending itself to this initial buzz and chatter.
Tarpey also notes that more people are watching trailers on Twitter than ever before, with a 35% increase in the average daily organic trailer views, while the discussion around movies and fandoms has also grown. extended to television, with 72% of users surveyed indicating that Twitter “makes them feel like part of an online community” while watching a TV show or movie.
Tarpey also highlights benefits of new Twitter audio The spaces to improve this connection:
“Of F9 at A quiet place 2, highly anticipated films bring the cast and crew together to answer questions and get fans excited for the premiere. The magic of Twitter Spaces is that it brings a community even closer to your content and creates a stage for in-depth and intimate conversations in front of moviegoers on Twitter. “
Indeed, spaces for Twitter’s scalable content creation tools, including newsletters and subscriptions, it just might become a more global hotbed for fandoms, with more ways than ever to build communities within the app.
Which, of course, also presents even more targeted advertising and promotional opportunities – and with a huge roster of films slated for release in the coming year, after many were held up due to COVID-19, this discussion will only intensify, providing more opportunities for connection.
It should be noted how Twitter users react to such situations, and data insights like this can play a leading role in establishing a tweet strategy and linking with such changes.
Tarpey says future editions of his new series will provide similar information and notes on changing trends and how brands can use Twitter to maximize their performance on it.
You can read the whole of TarpeyExcerpt from the overview of the director’s chair here.