The region offers huge potential for the platforms that are taking hold, and a big part of that is the growing economy of creators, and an incentive to keep posting influencers on their apps.
This is where Twitter is looking with this new addition – this week, Twitter has additional support from Indian payment company Razorpay in its Tip Jar option on user profiles, giving Indian users more ways to integrate payments into the app.
As you can see here, in addition to existing payment providers, users with access to Twitter’s Tip Jap option will now also be able to select Razorpay, expanding the ability to facilitate payments in the region.
As explained by Twitter
“By integrating Razorpay, we hope to provide Indians a simple and secure way to send money as a thank you or gift. Tip Jar is available in several Indian languages, including Bengali, Gujarati, Hindi, Kannada, Marathi, and Tamil. “
But it’s not yet available to everyone. Twitter’s Tip Jar, which he started last month, is still only available for a limited test group, including some creators, journalists, public figures and community leaders. But all users can send tips to applicable accounts, both on Twitter for iOS and Android. So while not everyone will be able to monetize their Twitter audience through the option yet, for those who can, it opens up significant opportunities.
India is currently on Twitter third largest user market, behind the United States and Japan, and with Indian creators seeking new opportunities, sparked by the popularity of TikTok and other social apps, and emerging from the impacts of the pandemic, now is the time for the platform. -form to add new features that align with these trends.
Twitter also notes that its Tip Jar is now available in Spaces on Android, while a wider rollout of the option is on the way.