TOP April 5 – our selection of articles on marketing and sales

TOP April 5 – our selection of articles on marketing and sales


Are you curious to find out what we have prepared for you in this TOP5? I hope so, as we bring this month a compilation of articles that stray a bit from outright digital marketing (although there is still space to talk a little bit about SEO).

We hope you find it interesting. Good reading!

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1. The paradox of choice: better options more or less?

In a society where there is abundance, impatience and endless options, and where everything is just a click away, it is interesting as marketing professionals to stop and think: what if this context was more harmful that positive?

In this article, Paco Lorente brings us the explanation of the paradox of choice, by Berry Schwartz. According to this theory, “it is both positive to have a wide range of options available to the person to choose from as negative if that variety is too wide”.

As people, not just as customers or users, we usually make decisions guided by several factors, one of which is making the best expected decision with the least amount of energy.

This definition brings us to an important thought that we must consider is that having a larger sample of possibilities does not have to be the same as being the best option for the customer.

2. SEO and AMP. AMP and SEO. frequently asked Questions

Since the change of mobile first, doubts about how web pages should be optimized to fit have exploded. One of the topics that usually generates more doubts and confusion is GPA. Does activating it on our websites really help SEO? Or maybe it’s the other way around and it can hurt us?

To shed some light on the subject, we found it very interesting this article from SEOCOMagency, which collects the most frequently asked questions about the relationship between AMP and SEO. Some examples:

  • Is it true that with AMP, a website gains visibility?
  • Is it true that AMP and Google Analytics are not compatible?
  • Does Google Steal Your Organic Traffic If You Use AMP?

3. Active listening and dynamic design in the preparation of a newsletter

In recent years, we have become aware of the importance of moving from putting our product or service at the center of putting the user at the center and listening to their needs.

How to put it into practice in email marketing? This is what he focuses on this article from Comma Agency, in which it is explained how the use of the A / B test makes it possible to send mailings much more relevant and with a higher probability of success, since the response of the users is analyzed and measured.

Testing is not only at the copy level, but also at the design and layout level.Since then, receiving so many emails every day, we know how important it is to be able to capture attention not only through reading, but also through visual impact.

4.What is site health and why should you use it?

In this April TOP5, we decided to include another SEO article: have you heard of the Site health? It’s really a metric of the SEMrush tool, but we think it’s important that you know this so that you can verify that everything is in order on your website.

What it takes into account are the problems (errors, warnings and notices) present on the web and how dangerous they are for the proper functioning of the site. If you don’t have SEMrush, you can check these settings in Google Search Console.

If you want to dig deeper into this topic, I recommend that you make sure you read this article from SEMrush.

site health

4. Guide for interviewing users. Edition 2021

In designing a product or experience it is essential to have user feedback so that you can include improvements in development and take into account blind spots that may not have been considered initially. .

To detect them, a very useful search tool is generally used in UX: user interviews. Thanks to these interviews, it is possible to obtain or compare user information, or even to validate commercial hypotheses. A key point to get the most out of it is be clear about the goal that you want to achieve with the interview.

At this article from TorresBuriel You will be able to know in detail all the steps to carry out user interviews and obtain relevant information for your company.

And so far the TOP5 for the month of April. Have you already read this news? Do you want to share with the community any news that caught your attention this month? Do not hesitate to do it in the section dedicated to the comments, we read you!

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