The Next About Digital Leaders: Lessons in Digital Leadership

The Next About Digital Leaders: Lessons in Digital Leadership


Thursday was held The Next About Digital Leaders, an event in which visionary digital leaders reflected on the futuristic, technological, innovative and humanistic skills necessary to create a future of abundance. Do you want to know the keys? Keep reading!

It may interest you: MBA in Digital Transformation

Las claves de The Next About Digital Leaders

Yesterday, from IEBS we organized the fourth edition of the event The Next About Digital Leaders. An appointment in which visionary digital leaders reflected on the futuristic, technological, innovative and humanistic skills that will be necessary to create a future of abundance.

First of all, he had the floor Lucila Ballarino, General Director of Womenalia, who made an intervention on leadership without gender biases. Lucila pointed out that “Gender biases have led to a limitation for women when seeking a job promotion or a salary increase”, highlighting the importance of being aware of those shortcuts in our brain that lead us to act automatically.

The key, according to Lucila, is to rationalize intuition and ask ourselves the right questions to question everything and normalize the unexpected. In addition, he indicated that “We must identify the biases of our workforce, something that affects equal opportunities.”

The next session was in charge of Nilton Navarro, Brand Manager for Infojobs, who spoke to us about what the new relationships between human talent and the most successful companies will be like and, among his conclusions, highlighted the idea of ​​developing creative talent to its maximum potential.

According to Nilton, creativity is standardized as one of the greatest soft skills demanded by the market, emphasizing that “A company that cares about talent is going to be much more productive and much more successful”.

On the other hand, Gerardo Barcia from BBVA Next Technologies He entered us into a new management where today’s companies must be order and chaos at the same time, they must know how to exploit and explore, pointing out that from there, from the dilemma of innovation, the complexity of digital leadership is born. “To be a leader is to be a provider of hope in those places where there is darkness”Gerardo pointed out.

On the other hand, David Tomás, Co-founder of Ciberclick, spoke to us about the importance of happiness in efficient leadership in the company, highlighting that one of the keys is to find multidisciplinary teams that have flexibility and that are outstanding in certain competencies guided by purpose. According to David “People want to be happy and for this we need companies that create that happiness and help their customers to be so”.

The next session was in charge of Juan Pablo Tejela, CEO de Metricool, which brought us the reflection: Has our way of working changed? Maybe our needs? And our relationship with colleagues? According to Juan Pablo, yes, everything has changed, and we are all learning in real time, flexibility forces leaders not only to adopt it, but to promote it. “Flexibility, respect, technology and trust have become the four great values ​​of the culture of remote work, he pointed.

The session entitled “The 7 digital sins and the leadership required to face them” was given by Juan Solana Y Luis Beltran, of EY de México innovation team, and they told how some of the digital sins are usually pride, not wanting to change and transform the company; gluttony, in prioritizing limited resources; laziness to lead and, among others, greed for results and not seeking innovation.

Juan commented that “Channels are much more natively digitized. We have to take into account the new ways of working and the talent to adapt “, while Luis stressed that “It is very important to be able to see the issues in a comprehensive way, integrate talents and invest correctly without thinking that having an app or social media we are already digitized “.

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