The Google Page Experience update goes into effect in May 2021. Here is the impact this new update from Google will have on your SEO.
Google announced its update ” Google page experience »For the first time in May 2020. It is now imminent, since planned for May 2021. So what should we expect from this refresh of the Mountain View giant’s algorithms? What will be its impact on your SEO?
Before answering these questions, let’s first take a look at what Google Page Experience is.
What is the Google Page Experience?
Google describes the Page Experience update as “A set of signals that measure how users perceive the experience of interacting with a web page beyond its purely informative value”. To put it simply, Google will add a set of new signals to its algorithm. This will result in better ranking of fast, easy to use and well designed websites.
The new update also builds on theuser experience signals existing Google. These signals are essentially: mobile friendliness (mobile friendly)
Google even mentioned adding new “Visual indicators” in his research results (SERPs). These indicators will be used to highlight pages with an excellent Page Experience Score.
The metrics around loading speed and user friendliness will also be refined. These new metrics are called ” Basic web vitals “.
Understanding Core Web Vitals: Google’s New Ranking Criteria
The Basic web vitals or Essential Web Signals are Google’s new metrics for determining if a page’s experience is good or not. Core Web Vitals include 3 criteria :
- The LCP (the largest content painting) : LCP, or load performance, refers to the largest image or block of text visible on a page. It determines when the main part of the page was displayed on the screen. Google recommends that sites have an LCP that occurs within 2.5 seconds from the start of the page load.
- The FID (first entry delay) : The FID is used to measure interactivity. Google measures the time between a person’s interaction with your site (a click of a button, scrolling, etc.) and when the site begins to respond. This latency can be the result of the browser working on other tasks, such as loading other parts of a web page. To provide a good page experience, sites should strive for a score below 100 milliseconds.
- The CLS (Cumulative Layout Shift) : CLS, or visual stability, measures how much window elements move as the page loads. For example, if your visitor tries to click on a link and the link moves. The CLS allows you to know whether Internet users can interact with the page correctly or not. To have a good page experience, you should aim for a CSL score of less than 0.1.
What’s not changing with Google Page Experience?
Before Google Page Experience, web pages were already ranked based on scores of:
- Mobile friendliness : whether the website and its landing pages work well on mobile phones. Google’s Mobile First index now penalizes sites that are not Mobile Friendly.
- Secure browsing : Does the site use deceptive practices or malware. The site should also not allow vulnerabilities in its security that hackers could exploit at the expense of visitors.
- HTTPS : if the site uses the HTTPS protocol.
- Site loading time : Does the site not use pop-up windows (pop-ups) or other types of content that slow down the loading of content expected by the visitor.
The addition of Basic web vitals therefore means that when Google Page Experience rolls out in May 2021, we will have 7 key signals to watch for SEO.
How big will Google Page Experience be?
The update Panda from Google affected nearly 12% search queries. The update BERT has affected approximately ten% of all search queries. How will Google Page Experience impact search engine results? Difficult to say at this stage. But we can rightly think that it will be important.
Google officials have previously said this update was not designed to target thepages that already have excellent content. On the contrary, sites with high quality content should rank even higher in the SERPs once the update is deployed.
Either way, the basic rule still applies: the more quality content you produce, the better you will rank. The content is always king and will continue to play a central role in search engine rankings. And that doesn’t matter what updates Google makes on its algorithm!