The webinar, without a doubt, is a powerful tool your business can use to connect with its audience. If your business wants to generate valuable content, it’s best to have multiple accounts across the best webinar platforms.
While webinars are nothing new, during the COVID-19 pandemic they have gained in importance. However, many companies consider this tool typical of content creators and influencers.
And this is a thought that is far from reality. In fact, these platforms will help you grow on the internet because they offer a clear advantage when it comes to capturing a large audience.
Below you will find the 6 best webinar platforms for your business to start engaging with your customers. With these tools your business will be able to significantly increase its sales, as well as obtain other benefits that you will see.
Webinar Platforms: Are They Really Necessary?
Webinars are a powerful digital tool for interacting with people via managed video anywhere in the world. With this capability, webinars can be the communication bridge you need for customers and your business.
From creating your content, a tool for your influencer marketing, business meetings… webinars are very useful. It is for this same reason that if your business hasn’t incorporated webinars yet, now is the perfect time to do so.
This is because, in a world where we are experiencing a health crisis, this format can be a solution. Your customers are currently actively looking for ways to communicate and interact, and webinars are good options.
From fun content, to virtual lectures, lectures and more, they are alternatives that people use. This is why many companies currently use this tool to take advantage of it and generate conversions.
Whether to increase your sales or build awareness for your brand, this is an ideal tool your business should have.. It is for this same reason that if your business wants to enter this world, the 6 best webinar platforms are:
GoToWebinar is a perfect platform for people or businesses that don’t have a lot of experience with these tools. This is mainly due to its easy handling, attractive design and guaranteed interactive experience for those who use it.
It is common to see the use of this webinar tool as a means of holding business meetings. You can easily add PowerPoint presentations, statistical reports, among others. This platform is a favorite of many employers for live meetings with their employees and contractors.
If your business needs a business meeting tool, GoToWebinar is an alternative you should consider. Be it quick meetings, remote job interviews, among the rest, GoToWebinar is an excellent option.
It should be remembered that GoToWebinar also offers special services for content creators and influencers, making this tool very useful to integrate into your marketing strategy. B2B influencer marketing e B2C.
Blackboard is one of the most popular webinar platforms in recent years and it’s no wonder. Thanks to its simple instructions for use and creative design, Blackboard has received a lot of positive feedback from users.
While Blackboard has been mainly used by teachers to teach in their online classrooms, companies also use it. From online presentations of new products or services to new customers, technical support, etc., Blackboard is a very viable option for your business.
In addition to the above, Blackboard also creates safe places for business meetings. With the option to encrypt the meeting, your company will be 100% safe in case of any hacking attempts. Business meetings that are important to your business are safe.
Another tool your company can use for its webinars is undoubtedly Zoom. This webinar platform became popular during the COVID 19 pandemic and has grown steadily ever since. This is mainly due to the fact that it is possible to schedule private one-to-one and group video calls.
Zoom also stands out for its unique interface, making this platform a favorite with young audiences. It must be said that Zoom is the only platform where you can share live video with other users. It is ideal for your business in terms of opening a B2C or B2B business.
As an additional information, the free version of Zoom has the ability to support up to 50 concurrent users in one room. This is one more reason to adapt your marketing strategies or for business meetings.
4.- Google Hangout: an excellent alternative to Google
Google is a powerful company in the digital environment that offers many services to all of its users. One of the tools that many of the Gmail clients have used is Google Hangout, a very useful webinar platform, especially for companies.
From scheduling online interviews, to business meetings to opening deals with your future clients, Google Hangout, without a doubt, is by far the best tool your business can have on its list of webinar platforms.
Furthermore, Google Hangout is a great alternative for webinars focused on influencer marketing. This is because video support is recorded directly on YouTube for free, creating the ability for your users to interact on both YouTube and Google Hangout.
It is worth mentioning that Google Hangout has a paid version for its premium webinar platform called GSuite. Its 3 plans are Basic, Business and Enterprise. Fees are monthly and must be paid by each GSuite user.
Thanks to its live streaming option, YouTube has become one of the most used live meeting platforms. It’s completely free and you just need to have an active channel to do live webinars. To date, it is the favorite of many users.
From B2C influencers to B2B influencers, YouTube offers your business an easy way to market through webinars.
While the interface is fairly simple (live chat and metrics), it gives you everything you need for your webinars. With metrics you can segment your target audience, while with chat you can interact constantly. In this way, YouTube allows your business to be successful in the world of webinars.
In addition to all of the above, hosting your webinar within YouTube helps you a lot in SEO of your page. This is because YouTube is considered the second largest search engine on the Internet, surpassed only by Google.
6.- Facebook Live
Facebook Live is a very useful webinar platform for those who have a large presence within this social network. The platform is totally easy to use and free, which is why many businesses around the world use it, making it a very popular webinar platform, not only on Facebook, but on other social networks as well.
Facebook Live can, on the other hand, integrate with various applications to stream video more effectively. This way, your business can make Facebook Live from any corner of the world. It also offers the opportunity to increase your company’s presence on social media.
It is interesting to mention that Facebook Live is often used for social media marketing strategies. The most common brand awareness and user interaction campaigns. It’s perfect to add this webinar platform into your digital marketing strategy.
It should be noted that Facebook Live can interactively interact with different Facebook products in an educational way. Whether it’s Instagram, Messenger, or WhatsApp, your business will have a wide range of interactions with its users.
Choose from these webinar platforms and make your company a point of reference
As you may have noticed, webinar platforms can help you in your different sales strategies. Whether it’s selling a new product or service, or for business meetings, this tool adapts to the needs of your business and potential customers. That is why you need to take into account the platforms you have just seen for the growth of your business in the digital sector.
Whatever your choice, offering a webinar allows your business to make an impact on the digital marketplace. This is why if you want your business to be successful, you need to tailor your content to your digital audience. Digital meetings are not only used to attract customer attention, but also to interact with the community of your company.
In case your business needs a boost with a specific aspect, Antevenio offers you the best solution. With ours contact platform you will have the opportunity to start conversations with our team of experts, thus creating unique opportunities to boost your business thanks to webinars.