Structured Data for Content Marketing

Structured Data for Content Marketing

⚠️⚠️ Advanced stuff ⚠️⚠️ Advanced stuff ⚠️⚠️ Advanced stuff ⚠️⚠️
In this webinar, Paul Lovell is joined by Jono Alderson of Yoast and Martha van Berkel of Schema App to deep dive into how you can enhance your content with structured data.

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00:00 Introduction
01:45 Martha’s Knowledge Graph & Defining Schema Markup
02:47 Google’s Continued Investment in Structured Data
03:50 Rich Result Opportunities for Content
06:13 Vocabulary
08:03 Connected Schema Markup
10:20 Wikidata and Wikipedia for Defining Content
11:45 Use Strong Connectors
12:52 Examples of Structured Data in Content Marketing
15:45 How Structured Data and Content Marketing Are Connected
18:08 A Visual Example of Content Built with Structured Data
19:55 Common Mistakes with Structured Data for Content
29:45 Other Structured Data Content Benefits
35:45 How Important is Schema Markup Overall in SEO?
40:35 References to Outside Content
45:32 Identifying Schema in Web Page Source Code
47:48 Upcoming Schema and Google Changes
54:57 Schema for Financial Institutions


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