Strategic Consulting and Big Data: The Business Future

Strategic Consulting and Big Data: The Business Future


Strategic Consulting and Big Data: The Business Future

We live in the information age. However, there are many organizations that need to carry out the treatment and analysis of the data that they have been generating in recent years.

Taking all the data, ordering it and analyzing it to obtain valuable information, which serves to increase the company’s performance, is the purpose with which we work at Nubeser in our service of Strategic Consulting Y Business Consulting.

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Big Data and Strategic Consulting

What is the big data?

It’s about the management and subsequent analysis of huge volumes of data that, given their breadth and complexity, cannot be treated in a conventional way through software tools for data capture, management and processing.

That is, Big Data consists of the collecting large amounts of information to find information that is not visually accessible, since the data set is such that it cannot be analyzed through traditional processes. In this way, big data not only allows us to organize the information and visualize what it hides, but to receive the information in real time.

Why is Big data important in companies?

New technologies have made companies have large amounts of information available, practically on a daily basis. So when all that data is sorted, organized and displayed, companies can use them to locate areas for improvement or streamline their systems. Consequently, companies can better identify sources of conflict and improve decision-making. Collaborating, all this, to improve your performance.

The improvement of the performance of companies is the common objective of Big Data for companies and strategic Consulting. Well, this is always aimed at getting companies to reorient, restructure and boost their business, reducing risks, both their own and those of the sector.

What are the advantages of a Big Data business consultancy?

Although it may seem difficult to believe it, doing a business consulting can have numerous advantages, in different areas of a company:

Decision making:

Obtaining and analyzing data in real time achieves that decision making is always immediate, precise and agile. Therefore, it is easy to identify if, for example, a company needs a custom development to manage its resources, whether human or material.

Marketing strategy:

The possibility that Big Data offers to meet the target audience is a revolution. And it is that, Having different information about users available makes it easier to orient management strategies much better. marketing online, since a much more specific segmentation can be carried out.

A clear example, we find it for example, for the configuration and management of campaigns in Google Adwords, now called Google Ads. In the Google advertising platform, having the most powerful consumption data, tastes or purchase arguments contribute to achieving greater efficiency.

Improved access to information:

The digitization of data entails the need to create tools to search that information in an efficient way. Whether through, for example, mobile app development or digital platforms.

Increase performance:

As we have explained, to be able to identify the foci on which to make improvements or determine which areas should be strengthened increases competitiveness of companies. If we add to this, the fact of data in real time, Big Data for companies collaborates to to better identify business opportunities.

How is a Big Data business consulting done?

Phase 1: Identify the available data and needs of the organization:

Studying what real needs the company has, latently and manifestly, is essential to channel a project of strategic consulting O business consulting. From this phase, we get to know what data you need to manage and analyze, as well as the data sources you have available.

Phase 2: Proposal of solutions:

The result of the first phase entails a proposal of possible solutions to provide. In other words, Big Data business consulting specifies the solution of the problem and the project.

Phase 3: Sorting data:

Extract the relevant information to carry out the determined solution, cStart cleaning, ranking and analysis is the most important phase. Possibly, it is the one that supposes more time, as well as efforts.

Phase 4: Implementation and accompaniment to the change:

Make a reality and implement the solution provided in Big Data consulting It does not end until the organization knows the tools that have been made available to it.. The benefit, as we explained in the previous post (Strategic and Marketing Consulting for business success) are multiple.

The future of Big Data

According to the EAE report (Study of Professional Profiles and Competencies Most Demanded by the Company) the professionals specialized in Big Dara consulting will be the most demanded in just three years.

And it is that, despite popular belief, Big Data technology will be necessary, both for large and small corporations. However, it will always require a IT consulting or a Business Consulting for its absolute effectiveness.

Do you want to know more about Strategic Consulting and Big Data? Get in contact with Nubeser!


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