As you can see, the new campaign aims to highlight the constantly evolving AR features of the app, in order to get more users to try the app.
As explained by Snapchat:
“Open your Snapchat is an invitation for consumers and advertisers to fully immerse themselves in AR, unlocking hundreds of personalized experiences localized in each market. The campaign will cover billboards, buses, websites and everything in between in many major cities around the world. “
The “Open Your Snapchat” campaign will take place in various markets around the world, starting with the United States, the United Kingdom and Mexico, before expanding to India, a key growth region for the company. ‘application.
“The campaign will feature many OOH and digital locations that will include Snapcodes, revealing hundreds of custom creative and AR lenses that will be largely city-specific. Major cities include Atlanta, Charlotte, Chicago, Denver, Detroit, London, Los Angeles, Mexico City, Minneapolis, Mumbai, New York, Philadelphia, Phoenix, Orlando and Tampa. “
AR has long been Snapchat’s main draw in attracting more users, with its viral lenses seeing more and more people download the app and explore its face changing tools. And while many other apps have since caught on to the AR effects trend, Snap still sees a big boost with its AR options, even amid the rise of TikTok, as many TikTok users are actually creating clips using Snap Lenses, then upload them to TikTok instead.
This then leads more and more people to search Snap for the latest trends and visual effects, and with Snap, more and more augmented reality creators, who collectively have made during 1.5 million lenses So far, the possibilities for new forms of expression are almost limitless, further enhancing engagement and retention in the app.
As such, this is a smart goal for this new campaign, and it should help it get more people to try out its many AR tools as it seeks to further strengthen its audience base. .
And with AR glasses on the go, and the wider hype around the AR build, now seems like a good time for Snap to make a big push in this regard.