The real estate industry has undergone a big change in recent years. Now people don’t go from agency to agency, but searches are concentrated on the Internet. Not only buyers, but also private tenants. Therefore, it is very important that you know everything about real estate marketing.
All the agencies that have managed to grow in recent years are those that have been able to adapt to changes.
They have opted for new real estate marketing strategies, leaving behind all those traditional techniques. mailboxes, brochures in cars, static advertising on buses, etc.
That is why in this article you will find out all about this trend and which are the best marketing strategies that you can follow in the real estate industry.
Real estate marketing has the potential to generate profits
Real estate marketing is part of a set of strategies, which seek to focus their efforts in order to meet their two objectives: the acquisition of property to sell or rent later, and the acquisition of potential customers who wish to rent or buy a property.
In order to achieve these objectives, it is important to respect the following processes:
- Seek to position your brand with construction companies to gain greater recognition.
- The brand must be well positioned, as well as the sale of real estate. The goal is to publicize all existing real estate projects.
- Whether there is a process for the sale or rental of buildings.
What are the best strategies for integrating real estate marketing trends?
Here are some of the best strategies that can be of great help to you when working on marketing in the real estate industry. These are valid and comprehensive strategies, so that you can increase your sales and your real estate leases. Likewise, they will help you promote your real estate company.
1.- Identify your Buyer persona
One of the keys to this sector is to be able to identify your Buyer persona. The Buyer person is the perfect customer profile, whether for the purchase or for the rental of a property. In order for you to identify this customer, you need to get some basic information about them:
- Demographic data: this is data related to gender, education, current address, etc.
- Psychographic data: these are the ones that will reveal the interests of this person. For example, knowing which stores you visit the most, what events you attend, etc.
- Online behavior: it is a question of specifying the canals and the networks people use the most and the pages they are currently visiting.
- Professional data: they refer to the responsibilities and professional challenges of a person.
But why is it important that you define your Buyer persona? This is one of the most basic steps when you are going to create real estate strategies where the goal is to sell. What is sought with this is to optimize the resources that will be used in any campaign. That way you will know where that potential customer is.
It will also help you get to know your audience better while providing them with quality content of great interest to that target audience.
2.- Consider advertising in Google Ads
The competition in real estate marketing is pretty big. Therefore, on some occasions it is essential to try some strategies in which you can work with the pay per click offered by Google Ads. In this way, you will be able to appear in the first results of the famous search engine.
However, it is very important that you know how to advertise in Google Ads:
- Campaigns by location: If you are renting or selling your properties in different places, it is best to start a campaign in each of the places where you are promoting the properties you want to rent or sell.
- Campaigns by type of property: Another option is to run campaigns by type of property. There are many examples: a house with three bathrooms, a house with a terrace, houses with one, two or three bedrooms, etc.
- Copy of ads: If you create a good copy for your ads, you will make sure to grab the attention of these potential customers.
- Keyword selection: select totally specific keywords. The goal is to try to filter the ad so that people who are really interested can see it and contact you.
3.- Provide quality content
If you have already clearly identified your Buyer persona, you can offer them relevant content to help them stay in constant contact with you. These are contents that will solve all their doubts when doing a procedure to rent or buy the property.
Some of the content you can use, for example, is a glossary of terms, all necessary documentation, and financial information content. You should always strive to keep your audience informed with quality and useful information.
Through the content, you will offer relevant information to avoid all the scams that exist related to leases and sales. Mostly, this will allow your buyer to maintain the interest while they are in the buying process, thus helping him to finally decide and execute the action.
4.- Use virtual reality
Using virtual reality is something important because it is one of the latest developments that has hit real estate sales. Integrating it into any marketing strategy can be a huge time saver, as it will allow your clients to see the property they wish to acquire as if they were there.
This way, they reject homes that they are not interested in until they really find the one that interests them.
It is a technique that few real estate companies use, but in the years to come it will see a big expansion in the real estate industry. Therefore, it is essential that you get the most out of it now so that you can get fruit in the future..
5.- Work on your SEO positioning
The SEO is one of the most important strategies offered by marketing, because with it you can position your page in the first search results. The main goal is to turn a web page into an asset that helps you attract visits which can translate into sales.
You have to be mindful of the way you have to work with SEO: organize and configure your website, distribute content on social networks to increase web traffic and create a solid foundation, while providing information about your business. The idea of this is that you are completely maintaining the leadership and not going down into the positions.
6.- Marketing automation
Marketing automation meets the needs of brands. This way they can work better and provide service almost 24 hours a day and throughout the week.
It will help you respond to messages from potential customers and view properties while you are visiting a building. It’s an essential way not to overlook these potential customers during the day..
7.- Most used: email marketing
Real estate email marketing will help you attract new subscribers. To make this possible, it is necessary to properly segment emails, as well as being attentive to the frequency of submissions and the content you provide.
But the content that you show the subscriber how should it be? It should contain useful information for owners, such as maintenance tips and suggestions, for example. Content can also be centered around property listings, so you can view or ask for referrals while you’re giving something back.
8.- Video marketing
In this sector, what matters most are the images of the properties to be displayed and acquired. It is much more important than having a great description. The video and the images will be the ones that surpass the texts, since they are able to capture the attention of these potential customers.
The video marketing will not only allow you to show the properties in a different way, but you will also be able to talk about your property while showing the successes it has achieved.
9.- Make the most of social networks
Did you know that social media is one of the perfect channels to show you houses? Social networks have a great ability to segment your audience. This is why the strategies implemented here are generally very successful.
However, any campaign you are going to run must be well-groomed, with quality content, tips, testimonials, videos …
If you have a real estate agency and want to take full advantage of real estate marketing, at Antevenio we can help you make it possible. We are one agency specializing in digital marketing and we want to help you get the visibility you need to increase your profits. Take the test now!
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