By analyzing this data, Sprout determined the best times to post based on when. content registers the highest engagement rates – which is slightly different from the information you will get from platform information, as these reports are usually based on when users are active in the app .
This could make Sprout’s report a more accurate indicator of the best times to post for optimal engagement – but it’s still interesting to note with these “ best times ” reports that the information presented is generic and based on a broad spectrum. dataset. The best times to publish will depend on your unique audience and their habits, but even so, data insights like this can help guide your publishing strategy and help you leverage your best publishing cadence more. quickly to improve your results.
Here’s what Sprout found when analyzing last year’s data – and another key condition:All times shown refer to the Central Time Zone (CST).
These trends would likely continue in other regions as well, but it is worth clarifying this note in advance.
As you can see in this graph, Sprout Social says the best times to post on Facebook are Tuesday, Wednesday, and Friday, between 9 a.m. and 1 p.m. Monday between 9 a.m. and 12 p.m. also looks pretty good, so there is a range of good engagement times to experience.
No, according to the data, which is broadly in line with what Sprout also found in its report on the same Last year
I mean, this also flies in the face of a report released by Blog2Social earlier this year, so you can take it or leave it – but again, this is based on engagement stats among Sprout’s 20k users. This could help you guide your approach.
Sprout says Tuesdays 11 a.m. to 2 p.m. and Monday-Friday 11 a.m. to 12 p.m. are the best times to post on IG.
Like Facebook, engagement on weekends looks a lot worse – but it would also be interesting to note if the data here is skewed by business users of Sprout Social who don’t post as much on weekends. If they don’t post, they won’t see a commitment, and that could apparently influence the results, which can make weekends less appealing than they actually are.
Sprout says Wednesdays between 9 a.m. and 3 p.m. are the best days to post your tweets, while Tuesday through Thursday between 9 a.m. and 11 a.m. is also a high engagement period.
Twitter’s flow is moving faster, so you’ll probably be posting a few times a day, and it would be interesting to match that data up with yours to see how that impacts your approach. If you see more engagement at specific times, should you post more in those few hours, rather than spreading your tweets throughout the day?
Really, the Twitter strategy comes down to experimentation – but again, these notes can provide insight.
And again, weekends look bad for posting on Twitter.
Sprout says Tuesday through Thursday between 9 a.m. and 12 p.m. are the best times to post on LinkedIn, while again, weekends aren’t good.
Which is interesting, because LinkedIn itself recently reported Monday is the best day of the week to send a InMail, which isn’t the same as general feed engagement, of course, but you’d expect to see crossovers there.
Still, these are times when Sprout Social users see engagement, which indicates when people are likely more active and ready to engage with social media posts.
Again, this may or may not be very relevant, as it depends on your individual brand’s audience and their specific usage behaviors. But if you are looking to develop a more effective strategy, these notes could be a good place to start your experiments. You can then optimize your approach against your own results and data ideas.
Sprout Social’s full report also includes industry breakdowns and other trend notes that can help you with your planning. You can read the full report here.