Maximising online revenue with Google AdSense & Google Ad Manager

Maximising online revenue with Google AdSense & Google Ad Manager

Join Carola York & Matthias Morin of Jellyfish and Patrick Wakefield from Google for an introduction to Google publisher’s solutions: AdSense & Google Ad Manager. Discover how to use the tools efficiently to maximise online revenue generated from your audience traffic.

Key Takeaways:
– Discover the key differences between AdSense and Ad Manager, and how they can work together
– Introduction to Direct Reservation vs RTB (Yield Management)
– An overview of how to get started with Google AdSense & Google Ad Manager

00:00 Welcome & intro by Carola York
02:20 A Digital Boom & maximising online revenue presented by Matthias Morin
08:43 Google Solutions Available
10:22 Google AdSense
17:10 Google AdSense Use Case presented by Patrick
21:10 Google Ad Manager
32:45 Google Ad Manager Use case by Patrick
36:45 Getting Started with Google Ad Manager
44:02 Q&A

Find out more about our Google Ad Manager course, https://www.jellyfish.com/training/courses/google-ad-manager-fundamentals .

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