Marketing positions: know the main titles

Marketing positions: know the main titles


If you want to become a marketer, you are not alone! The marketing industry is strong and growing.

There are different types of marketing degrees and positions that you can choose from as you move into this industry. Each of them contributes to a marketing strategy macro and more robust.

We’ve selected a few marketing job titles so you can see which one best matches your skills:

Social media manager

This role is one of the most recent of the many marketing titles and positions in use today.

In this role, the professional is in charge of social media and creates a community through each of them.

This work may seem simple, but there is a lot of effort and knowledge involved in managing these communities. A manager of Social networks he writes and publishes in these media, but he must also respond to comments from clients who ask questions or have complaints.

Building a community through social media takes time and this feature requires frequent posts.

It also requires creating a single voice for all social media posts in your business. People will need to know this voice if you want to build a community around it.

To see the success of each marketing campaign, the Social Media Manager must follow the commitment to see which messages get the most attention.

Content Marketing Manager

This is one of the most important positions in a marketing team. As we know, content is king and the Content Manager would be a kind of Prime Minister who plans and executes the strategies of his reign.

To carry out a strategy of Content Marketing You need to create blog posts, write new website pages, create marketing emails, and create rich, downloadable materials like free ebooks for customers.

When prospects visit your website, they are doing it because of your content, which is why you should always have a high star quality when producing it.

In this role, you should work with the rest of the marketing team to create a unified voice and messages.

It will often be necessary to work with a designer to illustrate points with graphics or infographics, to find new ways to increase blog traffic, or to gain other types of interaction with the business.

SEO specialist

In some marketing teams, a SEO specialist it is essential. With this function, this marketing agent optimizes the contents so that they have the best possible performance when it comes to positioning themselves in the results offered by the search engines in the SERPs.

This involves a lot of research on keywords to find out what people are looking for. Then, these common search terms need to be incorporated into the content created by the company.

They are responsible for all on-page and off-page SEO strategies such as finding ways to get more. backlinks in the domain of the company, to take charge of meta tags and the title tags for each particular content page.

Its ultimate goal is to help business content rank higher in search engines so that it is easier for you to find it. buyer persona.

They also follow changes in search engine algorithms to react quickly and adjust content accordingly.

Brand manager

A Brand Manager is the custodian of your company’s visual identity and does exactly what the title says: brand management.

This professional is responsible for the image that conveys everything that is sold. The whole brand reputation is your responsibility and you need to take steps to move in the right direction.

The Brand Director oversees various promotional efforts and helps create designs for the brand. Usually, you have to supervise other marketers to make sure that the brand has a unified image.

Of all the titles and positions in marketing, this is usually one of the most important. A very small business may have only one brand manager and no other marketer.

The Brand Manager may also be responsible for approving the actions of other marketers to have a consistent brand image.

Marketing director

The Marketing Director is an executive responsible for overseeing all of the company’s marketing activities.

In this role, the professional is responsible for the overall management of the brand and takes care of marketing tasks such as carrying out market research and marketing communications.

The marketing manager is usually responsible for the pricing and marketing of individual products.

Email Marketing Manager

the email advertising it’s a lucrative way to build customer loyalty with a brand. The Email Marketing Manager monitors all email messages sent to subscribers.

They’re also responsible for getting more people to sign up for the newsletter and making sure everything is done legally. There are legal regulations for the use of email that must be strictly followed for a strategy of this type to work as expected.

Emails sent to customers should be optimized for mobile phones and computers.

This professional should also track the effectiveness of the emails sent and find out which ones are the most popular. Emails are constantly being modified so that the performance of our mailing list is as efficient as possible and motivates the participation of recipients.

Marketing associate

In this role, the marketer is not a manager, but generates a large part of the marketing for the company.

A marketing associate works with a marketing manager to plan and execute the company’s marketing campaigns.

Often times, it’s an associate who creates the marketing elements that a marketing manager has developed. An associate has day-to-day tasks that help the marketing department and keep it on track.

Payment of the marketing manager

Part of Inbound Marketing is the use of pay-per-click ads – or PPC ads – which is what a business pays to drive traffic to the site.

A paid marketer frequently runs tests to see how well each ad is driving traffic. It also calculates your PPC ad budgets and uses bids to get your ads seen for a reasonable amount.

Daily maintenance work should be done on PPC ads including checking metrics and adjusting ads to improve conversion rate.

The PPC advertising campaign must also grow and evolve according to the marketing department budget and the response the ads get.

The ultimate goal is to show the right ads to the right people who click on them, visit the site, and make the purchase.

Product Marketing Manager

With this role, a product marketing manager makes plans to market specific products.

They carry out market research and develop a large part of the messages and, in addition, they can set deadlines for the launch of new products.

The product marketing manager will also provide information on the price of the product and the appearance and function of its packaging. They also listen to customers and provide product information.

Brand ambassador

There are many ways to be Brand ambassadors. In general, they comment with their environment on the product offered by your company.

This can be done in the virtual world with a brand ambassador online or in person.

Online Brand Ambassadors are usually people who have a large audience that will see them talking about your product. This is often done on social networks or blogs.

The company that makes the product cannot hire an offline brand ambassador. They are usually hired by third parties.

They usually go out in public and allow people to try the product to spark their interest. This type of marketing is particularly popular with food and beverage products.

RR.PP Manager

Public relations is perhaps the oldest form of marketing and it still exists today. They can be used to communicate to the public about a product or service.

A PR Manager is often someone who has established relationships with various media. This allows them to send press releases directly to those who can publish them.

They are usually in charge of business communication so that the business messaging is supportive and clear.

PR Managers also manage image issues that may arise. They seek to create a positive image through positive communications and philanthropic campaigns.

They often write official announcements and press releases, as well as some of the company’s creative content. They manage a constant desire to increase a brand’s presence and create a positive reputation for it.

As you can see, the marketing department has room for different skills, positions and titles.

Think about which area you prefer and invest in the technical and soft skills needed to perform well.

When you choose the marketing role you want to fill, download our full material with everything you need to know about the world of marketing.



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