LinkedIn Case Study: How Johnson & Johnson Used LinkedIn to Promote Vaccine Adoption [Infographic]

LinkedIn Case Study: How Johnson & Johnson Used LinkedIn to Promote Vaccine Adoption [Infographic]


LinkedIn shared a new case study, which examines how Johnson & Johnson used LinkedIn ads to help maximize uptake of the COVID-19 vaccine, and why they chose LinkedIn to reach key decision makers and professionals.

The study is LinkedIn’s latest example of how brands are make the most of its advertising tools, and with the sighted platform record levels of engagement, and keep adding more users (now until 740 million members), the case of LinkedIn, especially as commercial activity begins to gain momentum, is getting stronger every day.

As explained by LinkedIn:

Johnson & Johnson decided to take advantage of LinkedIn Live to help promote their ‘Road to a Vaccine’ documentary campaign, as the platform’s trusting environment and professional targeting capabilities helped them achieve their Desired Audience In addition, a unique combination of sponsored content and directed commercials in the global healthcare industry also created awareness and increased viewership throughout the series.

There are some interesting notes here, and pointers that might get you thinking about how you might also be able to use LinkedIn’s various promotional tools to improve your messaging with the right people.

Check infographics below.



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