As explained by Instagram:
“Offline fundraising is often a group activity, starting with things like walking-thons, at bake sales, at concerts, and we wanted to bring that same sense of community to Instagram fundraisers so people could get together around a common cause. 100% of funds also go directly to the association you are fundraising for. “
As you can see in the example, now when you host a fundraiser on IG, you will also be able to invite other people to join the initiative which will increase your reach potential by allowing more people to join. promoting the effort, while, as Instagram notes, facilitating new forms of fundraising initiatives.
Instagram has been pushing to add more tools to help people fundraise on the platform, in light of the COVID-19 pandemic. The added platform personal fundraisers
And these efforts have facilitated new opportunities, with Facebook reporting this more than 5 billion dollars have been raised, in total, through its various tools both on its main platform and on Instagram.
Group fundraisers add another element to this and might see more people looking to start collaborative fundraising and outreach projects on the platform.
To start a group fundraiser:
- First, create a fundraiser yourself by tapping the Create (“+”) icon at the top right of your feed> select “Post”> choose an image> tap “Add fundraiser “and select the association you want to fundraise for> add details and press” Share “
- Then invite others to join you by tapping the “Share” button on your fundraising page> “Invite group members”> find accounts to invite and you’re ready to go!