Idea Generation: Creative Thinking for Effective Marketing

Idea Generation: Creative Thinking for Effective Marketing

For show notes and resources mentioned in this video:

Innovation and marketing go hand in hand. Unfortunately, creativity isn’t something that most people can just turn on and off at will. Ideation takes talent and effort, and if your business doesn’t have a tried-and-true ideation process for developing new marketing ideas, then you may get left behind. How can you optimize idea generation? And how can creative thinking help you better connect with the people who keep you in business?

In this video clip from “Experience Economy: Moving Beyond Traditional Service” (part of the 97th Floor Mastermind Interview Video Series), Shante Schroeder and Cornerstone Technologies VP Chad Fraughton identify key factors in the ideation process, discuss how to access creative thinking, and touch on the importance of being on the bleeding edge of technology trends to develop marketing campaigns that leave an impact on clients.

Hungry for more? For further insights into creativity, marketing, and idea generation, visit today. .


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