Here we have summarized 3 things you can do (and 3 more you can’t) when writing your headlines for your blog or website.
What to do?
- Be specific
Each page on your site should have a specific purpose. Think about the page in front of you and try to describe it. If you are using “and” to combine multiple thoughts on this page, now is a good time to start creating new pages. When writing the titles for each of these pages, keep the details of the page in mind. If this is a “toaster” page, the title should include keywords focused on “toasters”, not a phrase with more generic keywords such as “kitchen appliances” “. Or like this example of creating an email marketing campaign.
- Be unique
Just like each page title should be specific to each page, you should also make sure that each page title is unique across your site. If you follow the first rule and made sure that all the pages are focused precisely on a single topic, it should be extremely easy to ensure that each page title is unique as well.
- Be useful
When you view a SERP (search engine results page), there are only three things that appear: the page title, the page description (bonus points if you have a specifically targeted meta description) and the URL of your page. Try to treat page titles like the titles of your blog posts and make them useful and interesting.
In this video, you can find tips for choosing a good title for your articles:
What to avoid
Page titles should not include multiple variations of the same sentence. A great example of what not to do would be “toaster, toaster oven, kitchen toaster, varsity toaster, 8 slice toaster, muffin toaster | Chris ‘Empire of Toasters’. Titles like this promote worst practices and often result in us having the same titles on most (if not all) of the pages on the site.
- Long sentences
Anything over 70 characters is waste. If you cannot describe that particular page with less than 70 characters, you may need to split it into multiple pages. From a practical standpoint, Google will cut everything after 70 characters from the title and leave an ellipsis at the end of the title. As we can see in this example:
- Put your company name in front
In most cases, your website will rank well based on your business name. Take advantage of the fact that search engines give more weight to words that appear at the beginning of a page title and form your titles with keywords first and then your business name.
Do you have any other suggestions for improving the page titles? Share your ideas in the comments.
Going through: Hubspot