How to Boost Your Sales Pipeline with Video Marketing
Think about your buyer personality
To propose a marketing strategy, you must first know who you are addressing. It is therefore essential to identify the pain points, the needs, wishes and challenges of our potential customers. A good way to organize this work is to create a buyer persona, that is, a semi-fictional representation of our ideal client who collects all these aspects and helps us to better identify with them.
Choose the right type of video
the video is a very versatile format, so it can be adapted to different brands, audiences and targets. For example, you can create testimonials from satisfied customers or tutorials on how to use your products step by step. The key is to know what stage of the buying process your potential customer is at and what they need at that point.
Make videos short and simple
In most cases, and especially in the early stages of user contact, it’s best to keep videos short and to the point. To make sure you get your message across effectively, you can count on a structure by default, for example:
Spend the first 10-15 seconds of the video explaining why: why are you creating this video and what you want viewers to do.
The next 20-25 seconds should explain your value proposition i.e. the solution or product you are offering to your audience.
And finally, end the video with the call to action, in which you tell your viewers exactly what you want them to do at the end of the video.
Use your emotions
One of the greatest strengths of video is its ability to generate and transmit emotions to the public. We know that most buying decisions aren’t rational (no, not even in B2B products), so this is a resource to never be overlooked.
As you sit down to script your video, think about what emotions you want to generate in your audience and how. It will make the message much more powerful.
Make Usa tu
Although not a sales pitch, your video is still a part of your Mark. As such, it must faithfully convey your style, your mission, and your values in all elements, from the copy to the colors. And of course, don’t forget to include your logo so that it can be easily associated with your brand.