Think about it. We wake up and immediately check our social media accounts before we even get up, read the headlines and trending topics on the way to work, and tweet our latest blog posts before we get to the office.
We schedule posts for the week in advance, record an interview on Facebook Live, and report on our engagement analytics, all while analyzing the comments and direct messages we receive on Twitter and Facebook. We post artistic photos of our cup of coffee on Instagram, shoot a Snapchat story on the way to work, and at the end of the day we sit down to catch the latest news on our personal accounts while dining or being distracted by television.
Does this sound familiar to you? The average user spends at least two hours a day on social media, and we can assume that digital marketers spend even more time. This raises an important question: is there a good time to take a break from social media?
We know it’s your job, and we won’t ask you to leave your brand’s social media content calendar. In fact, you shouldn’t. However, some of our readers may consider taking a profile break as part of their new strategies, we’ll discuss why you should take a break, and how to limit your social media relationships to achieve a more balanced balance.
Excessive Social Media Activity Can Affect Your Health
Various studies have shown that social networks occupy 30% of all our time online, and 80% of this time on networks is spent on mobile devices. Let’s take a look at how spending too much time on social media can start to affect your health.
Turn your sleeping hours upside down
Excessive exposure to the screen can negatively affect the quality and duration of your sleep, especially before going to bed. Specifically, exposure to shortwave blue light emitted by tablets, computers, phones, LED lights, and the sun before bed can reduce the rapid eye movement (or REM) phase of sleep, decrease morning alertness and increase the time it takes to fall asleep. . In the long term, these effects can lead to insomnia and chronic sleep disturbances, which can increase the risk of persistent health problems and certain types of cancer.
Taking a break from social media cuts down on the time we spend in front of the screens of mobile devices, which could alleviate the symptoms and health issues mentioned earlier.
Affects your mental and emotional well-being
A break from social media can also improve your mental health. SELF magazine asked experts if stopping using social media has any health benefits. Their responses were diverse, but many agree that excessive use of social media is sometimes associated with loneliness, social anxiety, mood disorders, and depression.
A University of Houston study linked excessive social media use to depression resulting from social comparison – that feeling you get when you see what your friends are doing and immediately compare yourself to them. Apparently, being jealous of the promotion or marriage of a former study buddy can take a toll on your mood.
Produces a phenomenon known as FOMO
The phenomenon known as FOMO (in English, “fear of missing something” or fear of missing something) can be exacerbated if you spend a lot of time watching what others are doing on social media. However, an interruption in networking may force you to turn to other ways of communicating with friends, such as talking on the phone or meeting in person, which can be more rewarding.
Research shows some Facebook users feel their friends have happier and more fulfilled lives than them, but we need to keep in mind that people only share what they want with others. see on social networks. Photos and statuses of your friends dressed in fancy clothes and attending a fun event are no indicators that their lives are better than yours. It’s important to keep a step back when browsing networks, and if the content you selected and edited affects your feelings in real life, it might be time to take a break.
Our advice? Evaluate your relationship with digital social media. If you’re comfortable with the time and energy you devote to your personal social media accounts, that’s fine, but if you stay up late to watch the latest news or if the FOMO is haunting you, taking a break can help. You can also download time monitoring software to get an idea of how much time you spend at each site.
How to take a social media break without deleting your accounts
If you think you could use a break from your personal social media, here are some tips:
1) Designate hours without technology
If you feel overwhelmed by excessive exposure to social media or the internet in general, designate multiple times to log out completely. It may take a few hours before bed or maybe in the morning when you don’t need to use the internet; And when you do, analyze how you feel during that time and beyond. Are you less stressed?
A study from the University of Maryland (USA) found that students who disconnect from all kinds of technology in a single day achieve greater focus and a better quality of life. Dr John Swartzberg warns that simply disconnecting is not the secret to happiness. The key is to replace time spent on social media and technology with other beneficial activities.
Swartzberg explains that “just logging out will not change your life, but devoting your free time from digital apps to cultivating relationships and doing things you love can improve your quality of life.”
2) Limit time on social networks
In addition to the times when you are not using technology, try to limit the time you use personal social media.
If you need help reaching those limits, you can turn to a productivity tool, like StayFocusd, to limit the time you spend on sites like Facebook, Twitter, and Instagram, among others. However, before setting limits, make sure your goal is realistic. During a typical workday, keep a written record of every time you check out social media and whether you do so for business or personal reasons. You might be using them more than you think, so be sure to set some workable limits.
3) Prioritize other hobbies, activities and passions
In an article for ThinkGrowth.org, Dr. Nicole Lipkin suggests we stop basing our New Year’s resolutions on wanting to give up a vice. On the contrary, he claims that resolutions work best when expressed in terms of what we want to achieve. What activities or hobbies could you do if you had the time to spend on social media?
Rather than presenting it as a break from social media, you’re more likely to come to a resolution if you’re striving to achieve something you want rather than stepping away from something. Some hobbies even promote cognition and memory. Try reading, learning a new language, or adopting an exercise routine to replace the time you would normally spend on social media so that your detox is more productive.
4) Turn off notifications from mobile devices
Since most people use social media on their mobile devices, one way to avoid checking the breaking news over and over again is to turn off notifications. If you don’t constantly get notifications about what’s going on online, you might not feel the need to check your phone as often. In your phone’s settings, choose how you will receive social media notifications so you can take a break (at least indirectly).
How to turn off mobile app notifications on iPhone:
In the Settings menu, go to Notifications, select the social network app from the menu and slide the button to the left to turn off mobile notifications.
How to turn off mobile app notifications on Android:
Go to the Settings> Notifications menu. There, locate the social media app and slide the lock button to the left to turn off mobile notifications.
If you’re ready to go offline, we’ll be waiting for you with updates on the latest social media news when you return; And if this article wasn’t enough for you and you want to dig deeper, listen to these podcasts full of ideas to take your social media strategy to the next level.
Going through: Hubspot