How to reuse and recycle your content for your strategy

How to reuse and recycle your content for your strategy

You’re not a machine, but it’s clear modern marketing demands that you adapt if you don’t want to be left behind.

The sophistication of networks and the market has made the subject very different today compared to 10 years ago… and what is to come! The pace is dizzying and you have to be up to date.

But you know what? I have something!

If you’ve ever been curious about how I spent my day, the answer is to write marketing material (hundreds of blog posts, newsletters, scripts for my videos and podcast, sales pages , copies for networks, copies for sequences, a book, etc.)

If I gathered the pages of all the copies I have written since I started, I would have two volumes like Guerra y Paz, each weighing a kilogram and a half.

I’ve been creating content for 10 years and, I’m not going to cheat on you, there are days when I keep thinking that I don’t know what else to say that I haven’t already said (that I disentangles by rethinking my ideal client and focusing on his needs.

But the secret of my production capacity is none other than the recycling and reuse of my content. This allows me to have a constant presence on all platforms and thus attract my potential client.

So in today’s video, I give you real-life examples of what you can adapt, reuse, and recycle so that the work you do costs you two, three, or as many times as possible.

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