Did you know that, according to Google, in 2021 about 1.6 billion users will use voice searches
So this is not a passing trend: the voice search they are here to stay.
And to remain competitive with your E-commerce and not lose sales, you must take into account this new reality.
But here comes the bad news.
SEO in oral searches works differently.
The way in which we ask the search engine varies depending on whether we type our query in the Google bar or if we do it aloud to the mobile assistant (or to a smart speaker like Alexa).
Which implies that the positioning strategy that you have been using until now no longer works for you.
But don’t worry: the first step to fix it is to read this post carefully.
Here we are going to give you the keys to adapt SEO strategy from your E-commerce to voice searches.
Ready to make Siri, Alexa, and the Google Assistant your best friends?
Why should you consider voice search in your SEO strategy?
If by telling you that SEO works differently we have scared you, get ready, because now the worst is coming:
In voice searches, the user only sees the result that is in the first position of Google.
So it is no longer enough to get to the first page.
If you stay in second or third place, that client will never reach your website.
It is not a very attractive panorama, is it?
Then pay attention to the advice that we are going to give you.
3 keys to optimizing your E-commerce for voice searches
Take your notes, which we start with the guide.
1. Have an “SEO conversation” with your clients
Imagine that you are hungry and dying to eat a pizza.
If you are at home and doing the search from your computer, you will most likely type something like “pizza near me” in the Google search bar. Almost like you are a robot, right?
Instead, when we do a voice search we sound much more natural.
We “talk” to our mobile (or our smart speaker) and we say something like: “Ok Google / Siri / Alexa, where can I have a pizza around here?”.
That affects the Keywords that we choose.
To position ourselves by voice searches, we have to give more weight to conversational long tails.
That is, those keywords formulated as questions and that begin with “What, how, where …”, etc.
These long tails you can include them in:
- The H2 and H3 of the product and category sheets.
- The titles of your posts.
- A section of frequently asked questions (you can have one on each product sheet).
Let’s take one more step.
2. Target: Google’s position zero
Rank # 0 is a special type of rich snippet that Google implemented to give an immediate response to some queries, to the point that the user does not need to click on any search results.
For example, if we search: “How to use hydroalcoholic gel”, this appears:
That result is an example of Rank # 0 or “Google’s position zero.”
And if a user asked his mobile “How to use hydroalcoholic gel”, what you would receive as a response is that content that is in position zero.
So the more your posts appear in this format, the easier it will be for you to position yourself in oral searches.
The problem is that this is not controlled by you, but it is the Google algorithm that decides when to show an article in Rank # 0. But there are some things you can do to increase the chances of him choosing you:
- It includes long tails conversational in the H tags of the post.
- Use short paragraphs (up to 40 or 50 words) and lists of 4-8 points maximum.
- Make comparisons (this rich snippet it is usually displayed in results that include the terms “against” or “versus”).
Logically it is also important that this content is written for SEO (that it is written in a pleasant way, that it responds to the search intention, etc.).
3. Use an intelligent search engine (that understands the user speak as he speaks)
Remember that the User Experience of your E-commerce it also affects SEO.
And if a user has come to your website doing an oral search in Google, it is likely that once inside they want to continue using the same method, right?
So, if your internal search engine does not support voice queries, the User Experience will be negative.
So all the effort you’ve made to position will go down the drain.
But here comes the big problem, and that is the voice search still challenging for the vast majority of search engines.
Think that each person:
- Speak at a different speed.
- It has a different intonation or pronunciation.
- Use expressions or phrases of your own.
That makes it very difficult to teach a seeker to understand oral searches.
At the moment, the only ones capable of doing this are the search engines that use Artificial Intelligence.
We know it sounds like science fiction, but it’s more common than you might think.
As an example you have the internal search engine Doofinder, which uses AI to analyze the behavior of your customers, learn from them and offer them relevant results (it does not matter if they search in writing, by voice or by smoke signals). 😉
This allows you to offer a Customer Experience to match and, consequently, it also helps you sell more.
OK GoogleI’m ready to take advantage of voice searches
Now is your turn.
Voice searches are here to stay. And the sooner you adapt to them, the better you will position yourself and the better the service you offer to your customers will be.
So get down to work and optimize your website with the advice we have given you.
And if you have any questions about what we have explained here or about how the Doofinder smart search engine works, you can put it in the comments. We read you!
(Rather, we listen to you). 😉