Total changed its logo a few days ago. If the previous logo had been unanimously approved by its design which implemented the magic of the earth, the last logo with its clean lines and inspiring colors meets the same enthusiasm and reflects the new strategies of the company. The logo is defined as a graphic representation of a brand or a company aimed at distinguishing it in a unique and immediate way. It offers many practical interests to the company. However, it is not about having a logo to make yourself known. It must also reflect the image of the brand or the company in order to be impactful.
A powerful logo: why?
Create a logo for a company, when it is well done, can only induce beneficial effects. This graphic representation ensures the visibility of the company. In this sense, the logo must harmonize with the values and objectives of the company. It is very practical for optimizing the consumer loyalty strategy. It is presented as a communication tool to facilitate exchanges between the company and its customers or employees.
How to make a logo impactful?
– Optimize the visual sense
The logo represents the personality of the company. It is therefore necessary to highlight the visual sense. The technique of “visual double meaning” is proving to be the most effective method to ensure the proper representation of the company. It reflects the creativity and intelligence of the company. Logos adopting this technique benefit from an incontestable ease of memorization.
– Master the color games
Color brings meaning to the logo and facilitates the communication of ideas. The colorful logo is still very easy to remember. The color makes it more lively, active and attracts the attention of customers. The choice of colors must nevertheless take into account the use of the logo and the activities of the company. If the company offers products or services aimed specifically at women, it is advisable to opt for more feminine colors.
– Create an original logo
Companies with creativity and originality are particularly attractive to consumers. The designer must have a very developed sense of creativity in order to offer a logo that is both unique and very trendy. The goal is to make a graphic representation, an identity allowing it to stand out from other types of representation and to benefit from the recognition of customers. The ideal is to choose a personalized logo, as this guarantees its originality and security.
– Create a simple logo
An original logo does not necessarily mean a sophisticated logo. It is entirely possible to design a simple logo that is both original and impactful. The majority of large companies around the world have a logo that is simple, easy to remember, and which manages to capture the attention of consumers. However, be careful: creating a logo that is too simple could turn it into a mundane representation if the designer does not give it a personalized touch.
– Opt for an active logo
This particularly applies to logos in the form of images. The logo should create an impression of activity and movement so that it can reflect the dynamism and creativity of the company. The active character of the logo is of no value if it is found to be meaningless. To optimize the message contained in the logo, the company must know precisely what it means. The designer must have a perfect mastery of the nature of the company’s activities in order to be able to create a striking logo.