To be successful on Facebook, you need an engaged community. If you don’t have enough subscribers, it will be like no one is there to see or read your content, so building brand awareness and increasing ROI is difficult. Therefore, it is important to work to get more followers on Facebook.
Having a social media presence isn’t just about the number of Facebook likes or the number of comments, it’s also about analyzing the quality of those interactions. You need to attract the right audience and attract them in a way that meets your goals because not all followers are the same.
Getting good results on Facebook to get more followers involves understanding how the social network works. You need to find specific techniques that will increase the quality of the page and ultimately attract more followers on Facebook.
How to get more followers on Facebook?
1.- Optimize the information on your Facebook page
Most of the time, the only thing people see on your Facebook Page as a brand is a profile photo, a cover photo, and a brief description. Make sure your brand description and images are engaging, describe how your business works, and encourage people to like your page.
All of this information will help you get more followers on Facebook because it will make your page show up in Facebook and Google search when people search for businesses like yours. Search engines index this type of content as well, don’t miss it.
2.- Publish interesting content
It is important to post fun and interesting content. Facebook is constantly updating its algorithm and a better position of publications that receive the interaction of subscribers. Therefore, your content should be useful and relevant to your users, so that they can share, comment on, or like it and their friends will see it as well.
Videos are the best type of content posted on Facebook for grabbing attention and building engagement. They are great because they are creative and have great potential to grab the user’s attention. However, make sure that your videos are at the optimum length to grab the attention of your subscribers so that they don’t end up getting tired.
3.- Be active in networks when your users are too
People are unlikely to like your Facebook page if you don’t post regularly. Your goal is form an active community on Facebook.
How often should you post? There is no concrete answer to this question. Periodic analysis is necessary to determine the response. Or you can also analyze the information through your page. In the Statistics> Posts section, you will be able to see when your subscribers are active.
Post during peak hours when your audience is connected, and test your posts to measure when the majority of your subscribers are engaging with your content.
4.- Use the data to get more followers on Facebook
Perform data analysis to determine other areas in which your audience operates. This information is valid when you have questions about what you want to post on your Facebook page.
If, for example, you are organizing trips to Marrakech and you know that users interested in your brand are also looking for restaurants in the area, you can create related content. It’s about finding relationships and enjoying them.
If you can post content and your audience is interested, you will have more sharing options. This will help you achieve greater reach.
5.- Invite your existing community
Send an invitation to your page whenever you can. You have a community at your fingertips that you should benefit from: employees, customers, friends, etc. These people will be ready to lend a hand when you don’t have a lot of fans yet. It’s about sending them a friend request.
Another way to invite users to your community is, for example, to add a call to action in an email. You can also add it whenever you are giving presentations or webinars. A slide at the end to remind those in attendance that if they wish, they can follow you on your Facebook profile.
Use the Facebook page suggestion tool in the Business Manager tab. Then you can upload .csv files with email contacts to send the invitation.
The most important thing about this action is to send the request to a clean and tidy database with helpful emails. The message may end up in spam if the email was not obtained “legally”. It is also useful to make friends with profiles related to the industry. United States all the features of Facebook to have more followers.
6.- Facebook ads
Facebook offers a wide variety of advertising products. You can show your content to the right people to build your community. In addition, all Facebook ads provide the ability to display a “Like” button to people who see them.
You can also promote your page. Find people on Facebook who are a good fit for your brand based on their location, age, and choose segments based on their interests.
It’s a good idea to try experimenting with different ad types to see which one works best in the Facebook community. Make sure you always choose the option that allows Facebook users to like your page directly from the ad.
7.- Organize a competition
Contests are one of the most used techniques to get more followers on Facebook. Brands organize contests of all kinds to increase their audience and get more likes on the page. If you decide to do so, make sure your contest follows Facebook’s promotional guidelines. For example, you can do any of the actions to like your page because that is the main goal.
Most importantly, make sure your contest is fun, easy, relevant to your audience, and entices users to share the voice with their friends. It is recommended that you use Facebook ads to promote your contest. And if you are using an app to launch the contest, you should be clear that this tool is optimized for mobile devices.
8.- Use social networks to measure, analyze and learn
For example, use Facebook Insights to apply performance metrics to your page. You can see metrics like reach, engagement, engagement rate, and new likes on the page. These metrics will help you understand what drives your tastes and brand commitment. This way you can edit your posts accordingly.
It is important to use analytical tools to determine whether your actions are achieving your goals or not. How else will you know if what you post is interesting or not? So don’t forget to measure and analyze.
9.- Promote your page everywhere
Once you’ve worked on your content strategy and built your Facebook page the way you want it to be, you need to open it. Share your presence on Facebook wherever you can.
For example, you need to put the social network icon on your website. Even in your newsletter mailings. It’s about covering as many people as possible.
Ultimately, the goal is to make sure your audience gets to your page as easily as possible with just one click. So think about where you can place the Facebook logo so that it doesn’t disrupt navigation but is still visible.
10.- Use social networks and influencers
If the goal is to get more followers on Facebook, a widely used option is collaborating with influencers. Influencers are people who have authority on Facebook but also have a lot of followers. This allows your content to reach a larger audience.
Through your posts, you encourage your subscribers to take certain actions. In this case, you can create a contest on your profile in which one of the conditions to be assigned follows your page. In addition to giving visibility to your products or services, you will quickly increase your number of followers.
The HTML content marketing platform can help you with your strategy. If you want to create a post on Facebook, you can request it through its website. It has countless influencers from all industries that you can reach out to.
Don’t worry, arella will help you at all times. You will be able to manage your campaign thanks to its very simple and intuitive platform. You will also be able to access real-time web and pdf reports with the main campaign metrics: visits, users, engagement and of course followers.