It doesn’t matter if you’ve just graduated in Sports Science, just opened a new gym, or are a personal trainer or sports physiotherapist. Capturing the customer’s attention in the fitness industry will always be one of your primary goals. Your fitness business cannot grow without a marketing plan. Your fitness business cannot grow without a marketing plan. Or at least some marketing strategies.
Maybe you think that just training your customers is enough to get new ones. And it could be true, but What if, instead of only attracting clients with your work, you also try to attract new potential clients in other ways?
If you want “help“More people and increase your impact and income, it is reasonable to think of a serious marketing plan that will help you attract more clients for your fitness industry. Presentation of all the strategies necessary to achieve this.
Many people in the industry find it difficult to grow their business because they don’t have a business model that supports the income they want to earn. You’ll see how that changes the moment you start tracking and hitting goals. Spend time thinking about what you want to achieve and what business structure to follow. That is, the structure that best matches your objectives.
Strategies to Engage Customers in the Fitness Industry
There are hundreds of ways to lead the way in sports, especially in today’s digital world. When it comes to exercise related plans, there are plenty of great and engaging campaigns you can try.
The key to growing a successful business is consistency, action, and the ability to use your creativity to keep going and working with the ideas that keep coming up. If you decide to use some of these strategies, you will see significant changes, not only in your income, but also in your impact. You need an open mind to constantly try new things. And don’t be afraid to do some trial and error.
Through digital marketing, you can focus and promote your brand to an ideal audience through different channels. Here are some ways to captivate clients in the fitness industry:
1.- You must be a source of free and high quality content
When you want to captivate customers in your fitness industry and stand out from the crowd, confidence is key. It’s important to build some trust first. Connect with your audience. If your website is perfectly designed but offers no value, forget about getting new leads. You need to come up with something that people might find interesting, at least interesting enough to give you their email.
If you are a nutritionist, give some healthy recipes. If you are a personal trainer, one option might be a weeklong training program. Or if you own a gym, you can offer membership discounts. Any option is good, as long as it is attractive to users. This will help you get their emails.
2.- Video is the perfect communication channel
Keep in mind that emails, including videos, have a 96% higher percentage click-through rate unlike those without them.
Video is the perfect medium to convey things in this area. Take full advantage of this. The key is to be consistent and use video to add value to your audience. But first, it must be high quality video.
Make sure to use the live feed for training, testimonials, and sharing your life to build engagement and trust with your customers. You can also add videos to your blog, or even send them to your mailing list. You need to provide good, quality information and remember that it has to be fun.
Customers might like the idea of learning the perfect posture for a squat or how to use certain machines, for example. Video is the most used channel in the industry.
3.- Offers with local businesses
Create a list of around 50 local businesses that have access to your target audience. Choose the companies with which you want to create an offer. There might be a kilómetro cero store near your business. It is the perfect combo for having a healthy life.
Or maybe there’s a sports nutritionist around the corner. Maybe creating a complete plan could be a good idea. There are an endless number of collaboration options depending on what you do in this industry. Take advantage of this type of collaboration to create plans for your clients.
Even though social networks are the perfect channel to gain notoriety, don’t forget your offline connections. The only way to connect with someone face to face. Maybe your digital strategy is almost perfect, but if you don’t give it that human touch, it will be quite difficult to find clients for your fitness industry.
Meet people at local events. Attend events that you think might offer better opportunities. Or you can even organize them yourself. It could be a free gym session, a nutritious breakfast, or even a masterclass.
At the end of the event, offer participants the opportunity to reserve their place for one of your classes. It’s a way to get in touch with your customers for the first time. This will be the first big step in getting the clients who could use your services.
5.- Check your CTA
What do your users want? To captivate customers for your fitness industry, it is necessary to understand the power that you have. For interested users, you are an agent of change. Interested customers are looking to change their daily routine.
Your call to action should therefore follow the same structure. Instead of saying things like “hire my servicesOr any other similar CTA, why don’t you try this? “Start your transformation!“.
Think about the results your audience wants. A transformation. So instead of offering a “free appointmentWhich is the most common tactic at the moment, turn your CTA into a free transform session. Or any other option you might have in mind, but it should always relate to what power you have as a change agent.
In this session, you can rate your customers and make a good guess on what they want. This will allow you to keep thinking about new digital strategies for them. Understand what they are looking for, what they like, doubts, etc.
6.- Create meaningful promotions
One of the best ways to attract a new wave of new customers and businesses is to give them a reason to contact you. And promotions are the perfect option. You can use any pattern to throw them. The sports day, a day of classes, vacations, etc.
The key to good promotion is funny name, time limit (24 hours, three days, and seven days work fine) or a limited time offer. Be creative and do it. It’s also a good idea to learn what works and repeat what worked.
At a key moment, you might want to reconnect with your users, so it’s important to analyze this data. This data will allow you to obtain relevant information about the offer. You will need this for your next strategy.
7.- Be yourself, your identity is your essence
In a world that admires a perfect body and life, it is essential to be realistic. People are looking for people they can connect with. Real people with their own identity that exudes reality.
One of the best strategies is to engage with the audience on social media in a really fun and real way. One way to connect with them. Show all types of information to let your customers know that you are a real carnal person like them.
8.- You can start an advertising campaign
It’s understandable that if you’re in this industry, you might not know how ad campaigns work. Do not be discouraged. People in this industry often struggle with Facebook ads, Instagram ads, or even while uploading videos to YouTube. In the end, it takes time.
If so, it’s important that those ads get tons of clicks and that the clicks create action. The key is to have a clear idea of what type of ad you want to create and for what purpose.. Create something that builds trust, then advertise to get leads. Think about other marketing strategies as well.
In Antevenio We can help you create quality leads with advertising campaigns or even full digital marketing campaigns. If you want your business to grow with professional help, we can help. We’ll help you create the best strategies to captivate clients in the fitness industry.