Perhaps the term “drop shipping“This is new to you, but the truth is, we live with this type of business on a daily basis. It is a variant of e-commerce in which the store does not keep the products it sells in its inventory.
The process involves selling a purchased product to a third party and sending it directly to the end customer. In this way, the trader acts as a platform that connects the supplier to the consumer. A example of dropshipping would be Amazon.
Social networks offer us the opportunity to publicize our activity and our products, improve the brand image and stay connected with our followers.
Any online store, like a dropshipping, needs to be present on social networks to create a new communication channel with its audience and expand its presence. To do this, a social media strategy for dropshipping.
The first step in creating the social media strategy will be select social networks for dropshipping. Defining your goals and target will be essential to meet expectations. Likewise, knowing your competitors and analyzing their presence is highly recommended.
If we are talking about dropshipping, you will surely have two main goals:
- Sell your products through social networks.
- Strengthen positioning of your brand in the minds of your followers or consumers.
According to 2021 IAB Spain social media study, Instagram is the social network with the highest advertising investment, followed by Facebook. Therefore, companies rely more on these two platforms to increase sales of their products or services. This is an obvious clue to include in your social media dropshipping strategy.
Once you have defined the platforms you want to be present on and their goals, you can begin to develop the Are you ready? Strategy.
▶ Do not start the house with the roof
The first thing to do is to create your profiles and the corresponding pages on social networks and introduce yourself. It seems obvious, but many companies fail this first step by trying to achieve their business goals in the shortest time possible.
▶ Add value to your community
In the same way that the traditional merchant takes care of their customers, you will need to do the same in the social media strategy for dropshipping. Start to create content that adds value to your subscribers, with a style that suits you and responding to your comments.
Remember that quality is far more important than quantity, both in terms of the number of followers and your social media content. Find out what they need, create interactive articles, run promotions, and work to make them trust your products.
Instagram and Facebook are no longer just platforms on which to publish your posts. These social networks are growing to the point that you can create an online store within them.
If you want to do dropshopping on Facebook and InstagramHaving your own store on these social networks is a competitive advantage that should not be missed. Make your own products catalogue and complete the user experience on social networks. To do this, consider using quality photographs of your products and copies that describe their usefulness, as well as their benefits.
▶ Use Facebook ads for dropshipping
Now that we have our profiles optimized, an active community and our purchases, we are going to launch our paid media strategy for dropshipping!
If you want your business to reach more users, you can prepare a traffic campaign to social media profiles or your e-commerce website. You will get more recognition and you will work on branding. However, this strategy does not guarantee you will increase your sales.
If what interests you is “money, money”, run conversion campaigns with advertisements for the most interesting products in your catalog. Know your audience and segment your campaigns. The important thing is to reach your potential customers, not the greatest number of users. This way you will get better results in your social media strategy for dropshipping. If you encounter any difficulties, we advise you to contact a team of Facebook ad experts to boost your results.
▶ Increase your presence with the marketing of influencers
A good formula to increase the number of followers and sales is uhave the habit of influencers to advertise your products on their social media accounts. Remember to choose a profile that matches the image of your dropshipping and your catalog.
🔹 Final advice before preparing your strategy
Now that you all know Keys on How to Create a Social Media Strategy for Dropshipping, we would like to give you a series of tips before putting it into practice:
- Ten patience with organic content. Generating interesting content that successfully engages your community is a slow process, requiring persistence and creativity.
- Adapt your content and language to each social network, since your audience may be different.
- publicly good quality photos so that users have a good image of your products.
- Analyze your statistics every day to check if your goals are being achieved.
Once you get here, are you ready to put your social media dropshipping strategy into practice? Follow the steps and start your experience on social media. But remember: social media is not what it used to be.
If you have any questions, please feel free to contact contact with Neoattack, a leading digital marketing agency in the industry.