What are the SMART goals?
SMART is an acronym that designates all the characteristics that must have the objectives set within a company. These characteristics are Specific, measurable, achievable, relevant and timely:
Specific (specific): you always have to ask yourself the question What do I want to achieve? This will serve to define as much as possible the objective, which should always be linked to the type of business.
Measurable (meditable): each goal must be able to measure with a number or the results cannot be interpreted. It is also important to have tools that have measured previous results and to measure new ones, as this will allow you to see if there is growth or not.
Achievable (achievable): always be realistic and honest. By this we mean that you must set an achievable goal. In fact, it is better to set small goals than an overly ambitious one that can create frustration in the team if not achieved.
Relevant (relevant): the goal must be important to both business and customers.
Timely (temporal): each goal must be achievable within a fixed period of time. In this way, the actions that are carried out during this period will be focused on achieving this goal.
In general, therefore, we can say that SMART objectives are a way to determine the priorities of the company or a specific team, as well as to measure the results. In addition, to create one or more objectives of this type, it will suffice to take into account all the characteristics that define it.
What are the SMART goals for your business?
SMART goals are generally used to develop a brand. However, other advantages have been observed, such as increase business acumen, because it requires knowing the resources available to the company, both material and human, as well as the efforts and factors that will make it possible to achieve it. When we know very well what a brand has, you have more control of that and all the resources can be distributed in such a way that everything is much more efficient and profitable.
It is also a way of improve the organization, since all actions must be carefully planned to avoid risks; and the targetingbecause it will be very well determined what to do and how to do it to achieve that specific goal. All of this leads to better time management because when everything is very well defined and determined, it is done much more directly.
Thanks to a SMART goal, it is achieved a much more strategic profile for the company, which is clearly an advantage because it will be much easier to develop. There will also be continuous improvement and increased profitability.
Examples of SMART goals
A SMART goal should have all of the characteristics we mentioned, like the examples we list below.
1. Increase web traffic
One of the most common goals of brands is to increase web traffic, as this usually results in increased sales and, as a result, higher income.
Here we are very clear on the specific objective and the measurable unit, which will be respectively the increase in web traffic and the% to increase or the number of visits to be achieved.
Whether the goal is attainable or not will be determined by the growth seen over the past few months, as well as the ability to use more resources to create content that is likely to interest the customer or audience and capture their attention. , of which this will be precisely the relevant element.
Finally, a month, six months, or up to a year can be set as the timeframe to achieve the goal, depending on the resources available.
2. Improve search engine ranking
Be well positioned in Google or other search engines It is essential to increase web traffic, generate leads and gain customers.
In this case, the specific objective is once again very clear, since it is to improve the position in one or more search engines. As for the measurable unit, it is also very clear, since it is a question of putting positions on the scale.
To achieve this goal, you need to analyze the competition to improve your product, put into practice all the SEO knowledge you have acquired, and deliver relevant content to the audience.
To achieve this goal, several months may be necessary, so the duration can be set at half a year or up to a full year.
3. Improve team performance
Another of the most common goals within companies is the automation of certain tasks within the company.
The specific objective in this case would be to reduce time and costs by automating certain tasks. As for the measurable unit, it will be time.
To achieve this goal, you have to find the tasks that can be automated and the right tool to do it, in this way the time spent on one action can be concentrated on another.
Finally, to achieve this goal, it is not necessary to set a too long period of time, since it is a question of finding the appropriate tool (s) and starting to use them.
Now that you know what a SMART goal is and the benefits it has for a business, we can conclude that it can be applied to any type of business, since it can range from increased web traffic to an improvement in performance or even an increase in sales or an increase in staff.