10 years. Yes, ten years ago I wrote the first post on this blog. The task that I have been carrying out for the longest years, and which has perhaps generated the most satisfaction for me: professional changes, entrepreneurship, new personal opportunities, etc. All personal and professional achievements.
And today I want to celebrate it in the best way, with a new article! Specifically, with a topic that I’ve been in a draft for a long time but which I consider key for those, like me, who like to write: choose the perfect medium for an article. Dark.
What is a title?
The headline is the hook that will make your potential readers decide whether or not to click when they see it on social media or Google.
A good title should suggest, not reveal; It must generate the desire for more.
A bad headline can make a great article go unnoticed. In the same way that the one who generates expectations can turn against you if the content does not meet the expectations created. The latter, unfortunately, is quite common. That’s what we call clicked.
A bad headline can make a great article go unnoticed.
With the title of an article of any type of blog, we must succeed in attracting the interest of readers, who are curious about what is behind it. We could compare it to the “Subject” in a e-mail advertising.
Then I will explain a series of tips for our title to generate interest and don’t get lost in the ocean of social media.
How should a good headline be?
A title should be unambiguous, concrete, understandable to all audiences and away from sensationalism or creating false expectations.
Like the first paragraph of an article, the title should arouse the curiosity of readers, who with this information will have an idea of what they will find in the article.
It is convenient that do not exceed 6 words and contain the most important or relevant of the article, although later, other related topics are covered. And you don’t need punctuation marks like commas or semicolons.
How does it have to be the perfect title?
- Short. Be brief. As stated in the previous section, add no more than 6 words. What you want to tell yourself will develop in the article.
- One idea. Usually, and even more so if one is looking for very comprehensive articles, several ideas are presented in the same article. For the owner, we have to choose a single idea, the most powerful. The clearer, the better!
- Description. The perfect title should describe the information, although the tone may vary, i.e. it may be ironic, interrogative, affirmative, persuasive …
- Hang on a word or phrase. Use expressions or terms such as “How …”, “The 10th …”, etc. We will discuss this in more detail in the next section.
- Superlative adjectives. If you can, add a superlative adjective: better, perfect, more complete, excellent, incredible …
- Keyword. If the article is part of a strategy of content marketing To improve the SEO positioning of the blog or website, it is convenient that the keyword to be positioned is included.
- To promise. Does the title offer the reader a reward or benefit for reading it? If so, great! It clearly highlights what this benefit is.
10 words or expressions to hook for a perfect title.
The words “hook” are those “ingredients” that must always be added to a title for a voucher to become perfect. Here is some:
- Secrets / Tips / Tricks. We are all curious. And if an article reveals something that no one knew before, we’ll click to read it. But always remember not to create false expectations! An example would be: “Five tips that nobody told you …” or “The 3 best tips for …”.
- Free. Free still sells, even if it’s ironic. If you offer free content in the article (a guide, an eBook, a template…), it works.
- Absolute / definitive. Personally, it seems very pretentious to define an article as such, because it really is not. But there are many authors who title their publications like this: “The Definitive Guide ..”. It can grab a lot of reader’s attention, but it has to be exceptional content so it doesn’t disappoint.
- Negative words. While we might think otherwise, negative headlines are attractive, although it is not advisable to abuse them. “The best digital marketing blog that you probably don’t know” would be an example.
- Errors. Phrases like “The most common mistakes …” are usually headlines that grab your attention. For example, “The most common mistakes we make on social media”.
- Listed ads. The formula for creating an enumerated list still works. “Top 10 …”, “5 books that …”. It is important to take into account the number in the list: 3, 5, 10, 25, 50 … “Round” numbers. Don’t stay at 23 or 37.
- Easy. Both the adjective and the adverb “easily” would be valid. Or in its absence, expressions that denote simplicity. “Guide for beginners …” or “… for dummies”. Particularly recommended when we are addressing an audience with little knowledge on the subject.
- Action. Always include active verbs that denote an action: obtain, learn, seek, improve …
- Comment + infinitive or also known as “How to… ”. Headings that start with “Comment + infinitive verb” work great because they offer a promise and the article explains the solution. Plus, it’s usually a very recurring phrase in Google organic searches.
- “…before…”. This expression generates the need to do something as soon as possible. “The 5 places to visit before the end of the year,” 10 books to read before you turn 30, etc. “.
All these formulas can be combined with each other. In other words, the same title can be a numbered list and be accompanied by the adverb “easily”.
A good title can also serve as a “subject” in a email marketing campaign.
Consider SEO when writing a headline
If your blog is part of an SEO positioning strategy, each article should be presented and written in SEO terms. In this blog you will find a Item with more information about it that will be very useful to you.
Before the title, analyze which keyword has the highest search volume of all the ones you will be working on in the article. For example, if you are planning to write an article on how get followers on Instagram, start by analyzing the most searched term or expression: gain subscribers, get subscribers O reach followers.
Text A / B. Test which title works best.
As with any digital marketing endeavor, the best thing to do is measure, analyze, and optimize. And in the case of the headlines too. We must never stop at the first title.
The perfect headline is one that manages to grab the attention of the largest number of readers, and we’ll verify that by analyzing its CTR.
The perfect headline is one that catches the attention of the greatest number of readers.
For this I use the content delivery tool BlogsterAPP. This tool allows me to automatically distribute all the entries of my blog, or those that interest me, on my social networks and to attribute to each of them up to 5 different titles.
This way, after a while – 1 month for example – I will be able to find out which of the five titles is getting the most clicks. And if you are not the owner of the item, I will make the decision whether or not to edit it. What is interesting?
For example, for this article, I can choose two options:
- “How to write the perfect headline”
- “Copywriter: The Keys to Writing the Perfect Headline”.
Which one will work best? We do not know it. Let’s take the test and make some decisions.
You can also do a test using a email marketing campaign. Get ready to send out your next newsletter by doing an A / B testing campaign, just editing the subject. The shipment that gets the best open rate will be the one we ultimately stick with.
What do you think? Do you generally give the subject the importance it deserves? I read you!