A Facebook page is useful for develop your brand awareness, sell your products and services, or still retain your customers for example.
This product offers many advantages to companies:
- A potential market of 2+ billion users
- A platform designed for mobile and video
- Of relevant functionalities for professionals (shop, services, etc.)
- Of actionable statistics to assess the performance of the chosen strategy
- Thethe most innovative and efficient advertising offer
If you want to use Facebook to develop your brand, I suggest you follow this tutorial which explains how to create a Facebook page in 8 steps.
1. Create a Facebook page
In order to create a Facebook page for your business, you must have a Facebook profile.
Only individuals with a Facebook profile can create a Facebook page and thus obtain a role to administer it.
Be aware that your Facebook profile information does not appear on your Facebook page.
Ready? So start with follow one of these 2 accesses:
In the next step, indicate the name of your entity, as well as the category closest to your activity.
The name of your Facebook page is important as it is a essential criterion taken into account for the referencing of your Facebook page and theidentification of the latter.
Be vigilant in your choice because to change it, you will have to send a change request to Facebook.
Also think about the category of your Facebook page, since it determines the information that is present there.
For example, if you have a local business, your visitors will certainly appreciate knowing the days and hours of operation.
The complete list of categories for a Facebook page is available here.
Choose up to 3 categories.
Keep in mind that you can modify them later if necessary.
Finish by clicking on ” Create a page “.
2. Add a profile picture to your Facebook page
Once you’ve created your Facebook page, continue with your Facebook page setup.
First of all, add profile picture.
Your Facebook Page profile picture represents the identity of your company within Facebook : on your Page, with your posts in the News Feed and your ads.
Often, it matches the company logo.
Facebook recommends a square format of 170 x 170 pixels.
Since the profile picture appears As a circle all over Facebook, make sure your logo is centered.
Go to the next stage.
3. Add a cover photo to your Facebook page
Continue in adding a cover photo.
Located in the first position at the top, the cover photo is thepredominant graphic element of your Facebook page.
Use your cover photo to show your customers a side of your business : products, location of your store, invitation to an event, etc.
The recommended technical specifications are as follows:
- Size: 1640 x 856 pixels
- File: JPG sRGB (or PNG if text)
Afterwards, if you prefer a video instead of an image for your banner, adopt the technical specifications described below:
- Size: 820 x 462 pixels
- Duration: between 20 and 90 seconds
- Resolution: 1,080 pixels
- Format +: .mp4 or .mov
- Ratio: 16: 9
Before saving your latest changes, check the display of your cover photo and profile photo on desktop and mobile using the appropriate buttons.
4. Set a call-to-action button on your Facebook Page
The call to action button allows you toencourage visitors to a Facebook page to take a specific action: buy a product, visit your website, make an appointment …
To add a call-to-action button, click Add button, under the cover photo of your Facebook page.
Then, choose action that you want your page visitors to accomplish.
Facebook currently offers 14 different actions : buy, watch the video, register, call etc.
Some of them keep users on the platform, while others take them to an external resource.
When your choice is made, fill in the requested information if necessary (eg the URL of your website).
Then, test your button to check if it is working properly.
You can modify or delete it at any time.
5. Communicate information about your business
Section About is ideal for present information about your business so that users know more about your business.
It involves several sections do not the description.
The latter is important because she is directly searchable when a member visits your Facebook page.
In addition, she is displayed in search results when someone searches for your page.
As indicated previously, the About section communicates data according to the category of your Facebook page.
To fill it, click on the About tab and complete all available information.
For example :
- The description (short presentation indexed in search results)
- A physical address If applicable
- Your contact details (phone, e-mail address, website …)
- Your opening hours
- Additional information
6. Choose a custom template for your Facebook page
Custom models are templates that organize the features built into a Facebook page according to the type of organization.
Today, Facebook offers 10 custom templates :
- Non-profit organisation
- Political figures
- Public figures
- Restaurants and cafes
- Video page
By default, your Facebook page inherits from the Standard template.
To select your model, go to Settings> Templates and Tabs, then choose the most appropriate model for your situation.
Keep in mind that while your template defines the functionality of your Facebook page, you can reorganize (drag and drop see screenshot above) or deactivate (move cursor to the left) some tabs .
7. Configure the messaging system for your Facebook page
Messaging allows users to contact you privately using the message button, located below your cover photo.
By default, this feature is disabled.
If you want to activate it, head to: Settings> General, then select “people can contact my page privately”.
When it comes to configuring your messaging system, you have several options (Settings> Messaging).
For example :
- Display a welcome message (when a user contacts you for the first time)
- Set up automatic replies (to customize the responses that are automatically sent)
To view the messages received by your Facebook page, click on Inbox in the left menu.
From here you can also:
- Create saved responses to use as templates when replying to messages on your Facebook page
- Activate an absence message for messages received outside of your opening days and hours
8. Choose a custom username for your Facebook page
When you create a page, Facebook gives you a fairly long URL based on the name entered, such as facebook.com/nameofyourPage-1539945469443137
However, users are likely to find your Facebook page more easily when it has a personalized username, such as facebook.com/nameofyourPage.
To assign a username to your Facebook page, click on the link ” create an @username ”Located below the name of your page.
Then, enter a username and validate your choice.
Well done ! You have finished creating your Facebook page.
We have come to the end of the tutorial ” how to create a Facebook page in 8 steps“.
Create a Page on Facebook is now almost a must for companies wishing to use social media.
Although the creation process includes several phases, it is nonetheless simple.
Today, Facebook is still the preferred business destination, even if this platform has become very competitive and that the professionals encounter several challenges, especially for the organic visibility of their publications.
Your turn now
Share your thoughts, tips or questions in the comments below.
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