Some companies choose to work on their own advertising campaigns
But the importance of having an agency Facebook Ads is that they will help you create an effective strategy and measure your results correctly. For this reason, it is essential that you know how to select it. The idea is that you choose the one that best suits the needs of your business.
Tips for choosing a Facebook Ads agency
One of the most complicated situations where you have no experience in a subject is making the right decision. And that’s what happens when businesses decide to hire a Facebook Ads agency.
In addition, it should be taken into account that there is considerable competition in this market, so you should carefully consider each of your possibilities. You can study the following aspects so that you can decide based on:
1.- Meet the work team
Agencies specializing in Facebook ads would be nothing without those responsible for your campaigns. This is why it is so important that you carefully analyze the work team that makes it up. It’s about who is behind the business, so you know who is going to run yours.
You can take advantage of the professional social network LinkedIn to find out who the people who work in the agency are and to better inform you. It is a way to make sure you are working with experts on the topic and not with people who are learning to do it.
2.- Investigate the sector in which they specialize
For the strategy around advertising on this social network to be truly effective, we must study the sector in which the agency specializes. Note that Campaigning for an online store is not the same as it is for a local business or info-producer.
Therefore, it is essential that you consider whether the agency you are reviewing has advertised your business area. And if not the same, unless they did these campaigns for businesses similar to yours.
3.- Check which clients they have worked with
Another aspect that you cannot leave out is the customers that the company works with or has worked with. specialized agency. You need to assess whether they campaigned for large or small businesses. It’s not the same that they only made plans for SME only for prestigious brands.
The previous point will also help you here, as you need to see if the customers are from your industry or a similar industry. Consider that if the agency has worked with large companies This gives you a better reputation, but the costs are probably higher as well.
This aspect talks about the experience of the company you want to hire to help with Facebook Ads campaigns. It is therefore important not to forget to examine it in depth.
4.- Look for testimonials / opinions
If you want to be truly confident that you are making the right decision, what you need to do is seek feedback from other customers. The testimonials They are very important because they give greater confidence to people who are considering hiring this service.
However, you need to know where to look for them, as it is clear that the agency itself will not post reviews on their website that could harm them. In that case, It is recommended that you search in Google and see what the reviews are and what they are saying about it.
These opinions are generally more objective than those they have on the web. But you must also be very careful that it is not false testimony with the intention of discrediting the agency. The best thing to do is read multiple reviews and make your own stats, if there are any more good ones you know what to do.
5.- Study the success stories
Some agencies have a special section on their website showcasing their successes. In which they detail the strategies they have carried out with each company and the results obtained thanks to them. So you can have a clearer picture of what you can achieve if you hire him.
To have access to this data, they usually ask for yours, it is undoubtedly a good strategy of lead magnet. But the important thing is that you can have more information to make a decision about hiring the service.
6.- Evaluate the costs of the service
When you are looking for a Facebook Ads agency there are many aspects that you need to consider, and one of them is the cost of the service. For prestigious brands this is not a big deal, but it is for small businesses that are on a budget.
It’s normal that you are afraid of making a big investment in your campaign and not getting good results. But this is something that no one can assure you, as there are so many variations that influence. For example, that you sales funnel not worked well.
Bear in mind that Facebook ads don’t work on their own, It is essential that you have registration pages and a well-optimized site. Otherwise, you are wasting your money. In addition, it is essential that you know that depending on the type of business you have, they will be making economic or other proposals.
7.- Check with which methods the agency works
It is not enough to have a good budget, but also to know the methodology with which the agency you are studying works. Many opt for personal meetings with the client, while others take advantage of the technology and contact them online.
So that They can know what you are doing, what you are selling, your goals, and more. And it gives you the opportunity to tell them what you want to achieve with the campaign they would help you launch.
They will probably send you a form to get to know your company and your customers better. It is good that Find out if the agency will periodically explain the progress of the campaigns and their performance. This is a key point, because it lets you know if it is practical to continue with them.
When you already know what the working methodology will be, you have a clearer vision of what they are going to do and in what phases. And when are you going to have a results meeting. This is the most important thing in this step.
8.- Discover his specialties
It is true that there are agencies that offer all kinds of services related to digital marketing. While it can be an advantage if they know how to work on everything a little bit, sometimes it is better to have advanced knowledge in just one area.
Because it is really difficult for them to be experts in each of the fields. There are those who they specialize in PPC, paid media and performance. You need to keep this in mind before you decide to make a decision.
Learn how to work with a Facebook Ads agency
You are already clear on the aspects to evaluate before choosing a Facebook Ads agency. But it doesn’t hurt that you follow some recommendations that will be essential when working with the company you have hired for this service:
- Provide them with the necessary information, then no agency will send you a contract without first understand your weak points. They will likely ask you to fill out an application form to find out your goals and requirements. Then the team will contact you to hear your vision so they can find ways to achieve it.
- Don’t stop listening to best practices for positive results, which will be presented to you once they investigate your business. With this eraser, they make sure that your target audience, niche and business are on the same page. Be aware that there will be several meetings to make strategic recommendations.
- You will receive a contract, along with the agency’s project deliverables, before starting the campaign.
- You should introduce the external team to your internal staff. In addition, the agency will request access to its website, social networks, relevant software, analysis tools, among others. Then you will mark the calendars and task lists to organize and manage the whole project.
- You should align your internal team with the agency, the idea is that the two work in sync to maximize results.
- Meetings should be held regularly to assess the scope of the work of the agency and the internal team, and communicate the importance of both. What you want is for the agency to align with the values and culture of your business.
These are simple steps you can take. But as an additional help, in Antevenio we offer you our Social Ads Performance Service. With which you can attract users to social networks to convert them into customers, which in the future always results in sales. We are the agency specializing in the Facebook ads you are looking for!
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