How to boost your digital marketing productivity

How to boost your digital marketing productivity


Are you struggling with the productivity of marketing?

If you’re a digital marketer, you often have to feel like a juggler.

There is so much to do on so many different channels and….

… Keeping all those balls in the air can make you feel exhausted.

I know we all spend hours of our work days logging in and logging out of different tools that help us manage, track and analyze our marketing efforts.

I also know that suggesting more tools to combat burnout and improve the productivity of your digital marketing can seem counterintuitive.

But guess what?

This is exactly what I am going to suggest!

You might not be using all of the right tools, or at least some of them that can help you work smarter.

So, without further ado, let’s go over some tools and technical tips that can help you increase your digital marketing productivity.

1.Editorial calendar tool

Much of our work as marketers revolves around the creation, distribution and promotion of content.

In all its types and formats, content fuels the engine of digital marketing.

But…. this comes with a set of challenges:

How do you post quality content that helps you achieve your business goals while being attentive to the needs of your audience?

… ..And how do you do this consistently across all channels and platforms?

You guess it.

You need to put it on a schedule to plan, assign production, and schedule all content, ideally at least a few months in advance.

Getting it all in place can take a little bit of time that you don’t think you have. But this time investment will save you so much time and effort that it is worth it!

I use Asana which allows us to create a board with tasks grouped by step of the content creation process.

Our steps are as follows:

  • Ideas – We have an idea for content, but we don’t know if we’ll write it yet.
  • Content Creation – We decided to create a content item to move from idea to production.
  • Video Editing – If video is associated with the content, some editing is required.
  • Imagery – We will need to add images to an article or guide. We have someone responsible for it.
  • Optimization and Distribution – When we finalize the content, it is then optimized for SEO and distributed on social media.

Here’s an example of what that looks like on Asana:

Asana

There are many more editorial calendar tools like Coschedule, Divvy, Trello, etc. The important thing is that you use one!

2. Use a Social management tool to improve your marketing productivity

I’m sure most marketers would agree with this one – social media marketing consumes a lot of time and energy if not handled properly.

There is planning, monitoring, engagement, analysis …

Unless you have a tool that can do all of this and automate most of it, your productivity in more critical digital marketing tasks will suffer.

I’m all for trying out different tools and maybe even taking pieces from a few different tools to fit the process I’ve established.

However, if you can find a tool that brings together all the key features and for all the major social media channels under one roof, then this is the way to go.

For me and my team, this tool is Agorapulse.

Agorapulse queue
Agorapulse queue

This social media management tool allows you to plan, schedule and publish all your content on Facebook, Instagram and Instagram. On YouTube, you can listen to and respond to comments.

This makes everything so much easier and gives you the flexibility to analyze properly what is working and what is not.

You also get detailed reports that you can download and customize for reporting.

You can find out more about this tool in our Agorapulse Reviews.

3. Invest in one or more SEO tools

SEO takes a lot of work, there’s no doubt about it.

And if you don’t invest in an SEO tool, you could be driving a lot less traffic to your content than you could.

A relatively low investment in an SEO tool should generate you more income than you spend!

  • Use keyword research tools, like KWFinder, to find the best long tail keywords to target with your content.
  • Analyze your competition with a tool like SEMRush to quickly understand how competing websites in your industry are performing in terms of SEO.
  • Analyze your website’s link profile with a tool like Ahrefs, or check the competitor’s link profile to find out where to get high quality inbound links.

Try some of the tools above and you will see how valuable they are.

4. Create a project plan

If you don’t know where you are going, how will you know when you are there?

A project plan is a list of all the tasks and milestones associated with a project and is usually displayed in a project management tool.

It’s a great way to plan your tasks, keep track of project status, and make sure you don’t fall behind.

Like a real one digital project manager, you’ll create a plan that includes:

  • Project goals (your digital marketing goals)
  • Budget
  • Members of the team
  • Tasks
  • Deliverables
  • Milestones
  • Chronology

With this level of planning, you’ll send your digital marketing productivity through the roof.

Asana is a great task management tool and they recently released a project management component but I thought it was pretty poor!

But… there is a tool called Instagantt that you can add to Asana and it is very useful. These two tools combined make a great project management tool.

Here is an example of a ‘Gantt chart’ layout in Instant with all the tasks related to Asana.

Instant

5. Get a team management tool

We have a small team, so Asana caters to a lot of our needs with Google Drive, Slack, and a few other tools.

But as a larger organization, you might want to invest in a team management tool that lets you share tasks, documents, advanced workflows, and more.

Here are some tools to consider:

  • Wrike
  • Team work
  • Podium
  • Work front

It takes a bit of time to find and deploy the right tool, but once configured it can certainly help a lot in terms of productivity.

6. Track results

Tracking results is the most important thing you can do with digital marketing if you want to be productive.

You need to know if you are working on the right things!

Imagine launching a campaign that involved:

  • Facebook Ads
  • LinkedIn Ads
  • Facebook posts
  • Blog content
  • Video interviews
  • etc.

Which of these worked for you? What motivated visitors to your website? What drove demand and sales?

One way to track all of this is to configure UTM tracking which is basically a markup system where you add additional information to any URL you share so that you can clearly identify what happened after you shared it.

This is the only way to know which specific links are driving traffic to your website.

The best thing about link tracking? It’s so easy to do! You can create URLs with UTM parameters / tags in a few steps using Google Campaign URL Builder. It’s a completely free tool that will allow you to track link performance in Google Analytics.

Performance tracking helps you focus on what is working, which means better productivity!

7. Implement Agile practices

When a software startup that I was involved in was acquired, I ended up working with a large company and it was not possible to move quickly.

We released one software per year, but by the time we released the software, customers needed something else.

It is the opposite of Agile.

Agile is going fast.

You try something, produce results, change your approach, and improve your results in days, not months.

Agile marketing needs a different mindset. It’s a rapidly changing mindset that focuses on results and definitely improves productivity.

So check out some of the principles of agile marketing and consider it for your organization.

8. Marketing automation

In digital marketing, automation is the buzzword of the day. Everyone tries to offload as much manual and repetitive work as possible on different tools and to run their “marketing machine” on their own. This is the dream!

Marketers use automation tools to increase the productivity of their digital marketing and improve their results in all areas, especially in generating more and better leads. These tools can help you target leads more accurately, improve engagement, generate higher quality leads, and as a result increase your income.

When it comes to marketing automation, the market is so saturated that it is difficult to make the right choice. Knowing exactly what you’re looking for in terms of features and what you’re willing to pay will be a good place to start.

Depending on the size of your business and your specific demands, you may want to consider more basic SMB solutions like HubSpot and InfusionSoft or opt for complex automation platforms for corporate customers such as Ontraport or Marketo.

If you want to focus on personalizing and relationship building with your campaigns, take a look at Mailshake and check out their latest blog post to learn more about commercial engagement.

9. Subcontract

As a marketer, you’re probably used to multitasking and being in control of everything. But if you don’t have enough people on your team to delegate some of the workload, your digital marketing productivity will suffer.

So, instead of trying to do everything on your own to keep a sense of control, why not outsource some of the work to a freelance writer or an agency that specializes in the field you’re struggling with?

Working with the right external partner will help you complete project tasks much faster without affecting the quality of the work.

We generally use Upwork to find great people around the world.

The trick with Upwork, or similar platforms, is to give someone a little job to see how they behave before you give them a big job!

To take away

If you want to get the most out of your digital marketing efforts, invest in the right tools and processes that will help you achieve your goals more easily.

Are you going to try any of the above tools? Are you using other tools to increase your digital marketing productivity? Let us know in the comments!



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