In this episode, hear from the GOAT of marketing, Seth Godin! Topics covered include how to be more creative, how to market during COVID, permission marketing, imposter syndrome, marketing strategies, storytelling, how to be more creative in thinking, and more. This Seth Godin interview is Marketing 101 for both marketers and anyone looking for how to become more creative in marketing strategies and creative exercises.
Seth Godin is a marketing mastermind, public speaker and best-selling author. You may know him for one of his 20 books, including his newest book, The Practice. He is also the founder of Akimbo, hosts the Akimbo podcast, and creates some of the most sought-after marketing courses online, including the altMBA.
Today, we talk with Seth about some of the core principles of marketing and how they apply to everyone – not just marketers! We also dive into his inspiration behind his newest book, The Practice, how to approach creativity as a professional, the importance of generosity with ideas, and why people may be holding themselves back from success without knowing it. This is an episode you won’t want to miss!
00:00 – YAP Intro
02:14 – Seth’s Failures over his Career
05:05 – Why Imposter Syndrome is Widespread
06:49 – What is Permission Marketing?
09:31 – How to Know When Content is Relevant
11:55 – Explanation of Smallest Viable Audience
16:09 – Why We are Addicted to Stories
21:39 – What are Marketers Doing Wrong in 2020
24:02 – Personalization vs. Permission Marketing
25:33 – Seth’s Opinion on Automation Tools
28:55 – Why Seth Decided to Write His New Book, The Practice
30:29 – Problem on Focusing on Outcomes
32:52 – The Juggling Analogy
34:57 – Definition of a Leader
36:05 – Definition of Art
36:51 – The Importance of Generosity
38:46 – Why People Hold Their Work Back
39:46 – Why Writers’ Block Doesn’t Exist
41:00 – Profession vs. Hobby
43:57 – Seth’s Secret to Profiting in Life
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✩Follow Seth Godin✩
New Book, The Practice: https://seths.blog/thepractice
Podcast, Akimbo: https://www.akimbo.link/
Workshops: https://www.akimbo.com/ .