INTEREST, OPPORTUNITY AND RELATIONSHIP.
The platform uses image recognition technology to evaluate the content of a given article.
If you frequently frequent posts featuring, for example, dogs, the algorithm favors dog-related images and videos when organizing the feed. Work-in-progress technology works the same as hashtags, which carries a huge weight for advertisers: instead of filling captions with passwords to reach as many people as possible, you can trust the content. itself to target consumers. News refers to the date and time that an image or video is posted. A normal user is unlikely to see something posted more than a few days ago.
Finally, Instagram recognizes the importance of relationships.
After all, social media users are here to see what their friends, family, favorite celebrities, and former lovers are up to. Therefore, the more often you and another user interact – whether through likes, comments, DM (sup), or tags – the more you’ll see each other’s content.
LESS SIGNIFICANT INSTAGRAM RANKING FACTORS
There are three second-level criteria that determine the order of user flows: frequency, tracking, and usage.
Instagram wants to show you the best things that have been posted since your last visit. What ranks as the best new content depends on how long you’ve been away.
Plus, the more accounts you follow, the less content you’ll see from each person or brand!
Finally, the longer you are in the app during a given visit, the harder it is for Instagram to have to work to produce relevant images and videos. This forces the app to push the boundaries of what is considered relevant, thus producing lower quality content as the visit continues.
DOES INSTAGRAM ALGORITHM REALLY WORK?
Instagram reports that while users only saw half of their friends’ content, the algorithm now allows them to see almost everything.
This improved user experience apparently dispels widespread complaints that the content is too old.
Complaints aside, users generally accept the trade-off: They now spend significantly more minutes on the app per visit than in the era of reverse history. Certainly, the implementation of Instagram Live and Stories certainly helps. And the ability to repost the stories of friends we’re tagged with will definitely increase our stay time. As the time per visit increases and the number of users approaches one billion, the algorithm makes more and more sense.
The platform also clarified that neither images nor videos receive preferential treatment and that personal accounts are weighed in the same way as business accounts.
HOW DOES THE INSTAGRAM ALGORITHM AFFECT ADVERTISERS?
As mentioned above, Instagram has the image recognition technology it needs to organize posts based on images and video content instead of hashtags.
This is good news because while the hashtag is an effective way to reach your target audience, it can appear spammy or intrusive in your captions. Now, if you regularly post content similar to what your goals interact with, the algorithm will prioritize your brand in its feed.
The relational factor is also informative: Instagram shows users the content they interact with most often. Refine your posts to encourage views and comments to ensure you remain a prominent presence in user feeds.
Finally, while the algorithm (presumably) doesn’t favor either images or video, be sure to cultivate a strong video presence. Video content is increasingly popular and continues to become more and more dominant to capture the attention of users. Additionally, users are more likely to share video content and keep those posts. To get the most out of this trend, take advantage of not only Instagram, but all social channels.