Image search is becoming more and more popular.
The Google search engine is as fascinating as it is complex. It has several useful features that can find almost any query online. This article explains how the Google image search engine works.
What is image search
On the user side, searching for visual content in Google Images can be done in two different ways depending on your needs or the files you have:
– by pasting the URL of the image
– by uploading the image file
When the image upload is done, Google offers several similar image results to the user to help them with their searches.
How do I get my images to rank well on Google Images?
On the business side, it is interesting to understand how Google Images works to be able to highlight the visual content that is found on its own website. Google’s algorithm classifies the results according to several criteria so that it is able to offer interesting results for its users. This is the reason why it is important that the images are well optimized with keywords so that Google can categorize the visual content well and offer relevant content relative to the searches. Here are some things to consider to get the most out of your images for Google.
1. The name of the file
The keywords found in the file name allow the algorithm to recognize what is in the image. Use simple, straightforward file names.
2. Alternative Text (ALT)
Alt text helps search engine spiders analyze the content of an image and determine its relevance. Add the ALT text when you drop the image on your website.
3. The research context
The image must be relevant to the research context. The tool then detects whether the content makes it possible to respond correctly to the user’s question or need. To do this, add relevant images to support the text that ends up on web pages.
4. Domain of authority of the website
The authority score of a website can determine the ranking position of an image. Indeed, the possibility that your images will end up at the top of the results is more likely if the authority score of your website is higher than 30. To do this, a good SEO strategy can lead to a better position of your content.
5. Image quality
The quality of the content is an important criterion for Google. Choose images with good resolution that are not pixelated or blurry.
6. The lightness of the content
An image that is too large may take a longer time for the user to download. It can also slow down your website. Use images that have been reduced with image compression tools.
7. The mobile
It is important to adapt its content for mobile devices so that users can clearly see the images that end up on your website. Make sure your platform scales for all devices.