Privacy is the trademark of Duck duck.
The DuckDuckGo search engine sells its merits as being one of the few to offer valuable personal data protection to users. On the other hand, a question remains: how can he locate the Internet user in order to offer him personalized content? This article explains how this search engine works.
What is DuckDuckGo?
It is a search engine that stands out for protecting the privacy of its users. It is in a way the trademark of the platform so that it can stand out from giants like Google. DuckDuckGo does not store any personal information on its servers. The company is located in the United States, more specifically in Pennsylvania.
A person downloads the DuckDuckGo search engine to their mobile device or visits the website with a desktop. Then she can type any information she wants into the search bar. Like any search engine, results are offered. Then, the information about the query is deleted.
The mystery of the location
When an Internet user performs a search on the DuckDuckGo platform, an approximate location is transmitted. The search engine can then offer personalized information related to the location, such as the weather. Information about where you are located is taken into account for a short time. Then, this data is not kept on a server. In other words, no cookie preserves this personal information. In this way, the platform can improve theuser experience while protecting personal data.
This is what explains how DuckDuckGo can offer personalized information while not retaining personal data.