How Advertising Works on Twitch

How Advertising Works on Twitch

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We talk a lot about advertising and marketing on this channel, and I wanted to make a video breaking down the basics of how advertising works, especially on Twitch.

Advertising and marketing hasn’t changed much – the medium has. We started in print and moved to digital, and this talk is basically about how that works for broadcasters.

If you have a favorite streamer, they make money through advertising, whether it be ads or sponsors. Today we talk about how that advertising works from start to finish, including how the CPM and margins work.

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