Here’s How Twitch is Selling Ads to Brands

Here’s How Twitch is Selling Ads to Brands

Today we’re looking at Twitch’s Ad Deck, which is designed to encourage brands to buy ads on the platform. While in general, it’s a good document with some interesting understanding of how they want brands to see Twitch… there was one section that concerned me called “Premium Video Ads”. This appears to be a rebranding of their SureStream Unskippable/Adblock Resistant Ads.

Get Twitch’s Ad Deck here:

I’ll cover this in another video – but the benefits of Twitch actively pitching is that brand dollars are going to start flowing into the platform. That means more sponsorships, more opportunities and more money for all!

This highlight comes from my live stream. I stream every weekday at 5PM EST. Come check out the live #TwitchNews and join the discussion! There’s a LOT of things we cover that never make it to a highlight video! .


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